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Grant Thornton UK unveils new ‘Reason and Instinct’ brand campaign


Grant Thornton is this week launching a new global advertising campaign and strapline – ‘An instinct for growth’ – to highlight the firm’s position as the business adviser that helps dynamic organisations unlock their potential for growth.
The ‘Reason and Instinct’ campaign, created by Ogilvy Worldwide, will appear in UK print, digital and poster sites including the, CNN, Bloomberg and European business travel sites at Eurostar destinations. The global campaign targets Grant Thornton’s core markets in Europe, North and South America and Asia Pacific.
Grant Thornton UK CEO, Scott Barnes says: “Great firms are able to articulate their essence clearly – what they stand for and what differentiates them. ‘An instinct for growth’ recognises that our clients rely on our technical expertise but they particularly value our insight, intuition, experience and judgement. We offer them a point of view.
“Our new brand promise is touching our whole business; from the services we provide and the way we deliver them, to the people we hire and how we train and develop them. Our goal is to provide our clients with more meaningful and forward-looking advice to help them make better business decisions and achieve their objectives.
“Dynamic organisations are Grant Thornton’s core focus and the richest seam is in the large private and smaller listed market, where we are already strong.  This new brand promise underpins our strategy and ambition through to 2015 and beyond”, Barnes concluded.
For further media information or an example of the advertising campaign, please contact: Jason Gowar on 020 7728 2915 /
Notes :
Grant Thornton UK LLP is a leading business and financial adviser with offices in 28 locations nationwide. The firm is a member of Grant Thornton International Ltd, one of the world’s leading organisations of independent assurance, tax and advisory firms with over 31,000 people, across 100 countries.
Grant Thornton helps dynamic organisations unlock their potential for growth by providing meaningful, actionable advice through a broad range of services. Proactive teams, led by approachable partners in these firms, use insights, experience and instinct to solve complex issues for privately owned, publicly listed and public sector clients. Grant Thornton people are focused on making a difference to clients, colleagues and the communities in which they live and work.

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