Antitrust refers to laws and regulations designed to promote competition and prevent monopolies in the marketplace. These laws aim to protect consumers from unfair business practices.

Search ads are a form of online advertising that appears on search engine results pages. Advertisers bid on keywords, and their ads are displayed when users search for those terms.

What is advertising pricing?

Advertising pricing refers to the cost associated with placing ads in various media. This can include costs per click, impressions, or fixed rates for ad placements.

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Home > Finance > Google hit by fresh EU antitrust probe over search ads pricing, Bloomberg News reports

Finance

Google hit by fresh EU antitrust probe over search ads pricing, Bloomberg News reports

Published by Global Banking & Finance Review®

Posted on February 12, 2026

1 min read

Last updated: February 12, 2026

Google hit by fresh EU antitrust probe over search ads pricing, Bloomberg News reports

Quick Summary

EU Launches New Antitrust Investigation into Google's Ad Pricing

Overview of the Investigation

Concerns About Advertising Practices

Key Takeaways

Frequently Asked Questions about Google hit by fresh EU antitrust probe over search ads pricing, Bloomberg News reports