MiFinity, leaders in providing cost-effective global payment solutions, are all set to make their sixth consecutive appearance at ICE Totally Gaming, which comes to ExCeL, London, from 7–9 February 2017.

ICE is the world’s foremost gaming event, attracting over 28,500 attendees from 150 nations, plus some 560+ exhibitors, and the show has earned a reputation as a platform for new product launches.

2016 proved an ultra-successful and truly game-changing year for MiFinity; one which saw a company rebranding, the rolling out of a new management team and the implementation of a new group structure. The business is now in the process of finalising an MBO, with ICE as the target destination for its completion.

In line with their ambitions for ICE ’17, MiFinity has chosen to partner with leading event specialists, Quadrant2Design, home of the unrivalled Prestige Events System. The firm has opted for Quadrant’s ‘Freedom Hire Plan’, the ultimate stress-free exhibition solution.

Visitors to exhibition stand #N5-300, can experience MiFinity’s latest product ranges, including the enhanced e-Wallet, meet the new management team and discover flexible global payment solutions, fully-customised to meet their needs.

MiFinity’s CEO Paul Kavanagh says: “We have great ambitions for 2017.  As well as targeting ICE to finalise the MBO, we have a very hectic product roadmap and healthy sales pipeline in place.  We also plan to partner with multiple new suppliers, processors and banks to complement our existing network. This will be a defining year for the new company. We are truly excited.”