From facilitating quick and secure online payments to improving lead generation and customer service, online forms are an important and integral part of any company’s web presence. Laura Moisei of 123ContactForm explores how to make the most of forms for your business.
There was a time when forms were a pioneering element to website design, seized upon by forward-looking online firms as an exciting and easy way to gather data from visitors. Now, they are so commonplace and the format so repetitive that muscle-memory in our fingers automatically sends us over to the tab key at the end of each box.
Yet there are still many examples of poorly designed, cumbersome and difficult forms all over the Internet. You know when you come across one: the format required for DOB is not clear and you have to try three attempts before you get it right; the assumption is that you are in the US and there is no way to enter a UK postcode; conditions for an acceptable password are not given, and you end up with something impossible to learn and remember.
This should not, and does not have to, be the case. Creating efficient, user-friendly and even good-looking forms that work well and do not become a hindrance is possible with a minimum of time and effort, and given the importance of the humble form there is no excuse not to get it right.
Forms for online payment
The first online transaction over the World Wide Web was, not surprisingly, for takeaway – Pizza Hut opened its Internet shop in 1994, followed by Amazon and eBay in 1995. Developments and innovations over the years have dramatically changed the way we order and pay online, and today a good form makes all the difference.
Web forms are the champions of effectiveness, providing simple yet flexible checkouts for any kind of transaction. The key lies in covering the three Ms – multi-gateway, multi-currency and multi-channel.
PayPal processes around 8 million online payments every day, making it the most well known online payment processing platform, but there are other options and it pays, literally, to be able to offer alternatives to customers. Google Wallet is on the rise and Sage Pay, Worldpay, Ingenico and WooCommerce are just some of the options. Building a web form that integrates multiple payment gateways at once makes life much easier for your customers, and reduces the likelihood of them withdrawing from the purchase at the final stage.
If you serve countries outside your own, a simple option to allow customers to see prices in their own currency is a must, and if you want to sell across different sites or platforms then you need a form that can be simply and correctly transposed.
Offering a multi-ability payments form makes transactions that much smoother for customers, and an easy and pleasant shopping experience is an important part of building a long-term relationship that means customers will come back to you.
And it goes without saying that a secure form is a must if you are processing the payment within your site. If you direct to an external payment gateway then SSL is not necessary, but using it demonstrates to your customers that you take the privacy of all their personal data seriously.
Forms for lead generation and customer service
Another crucial use for forms is for lead generation and customer service; the ones you fill in to sign up to a newsletter or to raise a query or complaint. There is a fine line to tread here: requiring seemingly inconsequential information, asking for too much detail or not giving the options needed can all put customers off. Customers are increasingly demanding of the brands they interact with, and no company is without competitors – the likelihood of an annoyed consumer simply clicking off and going elsewhere is high.
Forms must contain appropriate fields, and just the right number of them, for the purpose. This means you must be clear on why you are creating the form and the outcome required before deciding on the fields: a newsletter sign-up form will be quite different from a complaint form, for example.
Things to consider when creating a form:
- Why should the visitor complete the form; have I made it clear what is in it for them?
- Is the copy engaging; are all the elements working effectively (layout, colour etc.)?
- Is the form a reasonable length?
- Have I gathered all the information I need without requiring too much of people?
- Is it clear what is required in each field?
A form that has a clearly defined goal and is optimised for this will then do much more than just bring in one new customer contact or potential lead. It will help you build a picture of your wider market, giving vital customer insights and business analytics data to help you shape the future of your online company.
Taking the data collected in your forms and properly analysing it should be a prime task for your marketing and web development teams. Form data is not just to be passed to the sales team so that they can hound visitors with phone calls and emails – it is useful across the entire business and should be respected.
The stats you gather, including how many people provide incorrect or false information, or do not go on to finish the form, will be instrumental in helping you to shape your next form, meaning lead generation and customer service can be improved for the next visitors.
Part of your sales and marketing armoury
Forms are much more than a simple way to get money or personal details from your customers and visitors – they are a sales and marketing tool and as such, they should be an integral part of your online presence. Get your forms right and your customers, and your results, will thank you.
Laura Moisei is Marketing Manager of 123ContactForm, a powerful web form builder that allows organizations to easily create forms and surveys without programming skills.
Staff training crucial for SME recovery post-COVID
- 47% of UK’s top performing SMEs provide regular, formalised training for all staff
- Despite this, 15% of small businesses report to never training staff
- New findings come as part of an independent, holistic study into small business success, commissioned by Allica Bank to support British businesses
A new study, commissioned by business bank, Allica Bank, shows that the practice of regular training correlates strongly with high performance in SMEs and will be vital to businesses’ prospects of a swift recovery post-COVID. The study analysed data from over 1,000 companies and ranked their success on a scale that evaluated factors including productivity, growth, consistency and outlook.
Post-pandemic, many businesses will be focussing on day-to-day survival; it might be easy to forget long-term planning, of which staff training is a key component. Allica Bank’s findings indicate that small businesses should incorporate training programmes into their recovery strategy to ensure long-term viability. Training will improve morale, retention and boost the company’s credibility.
The study showed that routine staff training is a common characteristic among the most successful SMEs. 47% of the 100 highest scorers on the SME Performance Index provided training for employees at least on a quarterly basis. However, nearly half of all small businesses (46%) only provide training once a year or less, inadvertently hindering their growth and success prospects.
Frequency of training also differed across sectors. 34% of legal businesses provide training for staff once a month compared to just 6% in the hospitality and leisure sector. Whilst there will always be sector-specific disparities, firms in all industries can benefit from boosting and improving their training programmes.
Chris Weller, Chief Commercial Officer, Allica Bank, said:
“With so many concerns and barriers for small businesses to navigate in the immediate term, it can be difficult for managers to focus on the training and development of their teams. However, if COVID has taught us anything, it is that adaptability and resilience are invaluable.
“The provision of regular training not only builds these characteristics into teams but serves to maintain a sense of value and togetherness that will boost morale, aide retention and improve performance – all of which contribute to the ongoing success of a business.”
“There is no one-size-fits-all approach to training, but it’s vital for business longevity that staff are supported with a formalised programme of some description. Customers will respond well to a company whose employees demonstrate enthusiasm and competence. Employees also need to feel that their skills are constantly being improved and expanding. These skills will contribute to the success of a company and this will feed through to the bottom line.”
Allica Bank’s SME Guide to Success identified six ‘rules to success’ that were more likely to be displayed by top-performing SMEs compared to their counterparts. The full report contains a wealth of additional data and insight into each of these topics.
As part of its mission to empower small businesses, Allica Bank is making the findings freely available and running a series of free online workshops with relevant partner organisations for businesses to attend.
Aliya Vigor-Robertson, CEO, JourneyHR, the expert partner for Allica Bank’s training workshop, adds:
“Staff need direction and the knowledge that they are advancing in their career to stay motivated and engaged at work. An unmotivated, disengaged team is no recipe for long-term success and will ultimately hamper a business. Team members that lack tangible support from above are less likely to identify with their role and its duties, which is a completely natural reaction.
“Regular staff training is a key component of tangible support and will make the team feel secure in their career development. A happy team with purpose and direction will contribute to a thriving business”
What Is Globalization
What is globalization? Globalization, or inter-connectedness, is the ever-growing process of integration and interaction among countries, individuals, businesses, and even governments all over the world. Globalization has rapidly accelerated in recent years because of advances in communication and transportation technology. This allows us to be able to get from one country to another quickly and easily. This also allows us to communicate freely use the Internet to connect with our friends and families around the world.
So what is globalization and why is it important? Globalization will benefit many people around the world who are looking to travel more freely, save money on their monthly expenditure, be able to meet new friends and relatives from different parts of the world, learn more about a new culture, and take part in trade and commerce.
Globalization will benefit all of us because there will be more opportunities for everyone to participate in global markets. People in different countries have access to resources, information, and products they wouldn’t have otherwise been able to afford. There are also many opportunities for people to work at home.
Globalization is not just an economic boon, but it can also benefit all of us in other ways. As globalization continues, the boundaries between individuals, states, and countries will become less porous. There will be fewer political conflicts in the world, less violence, and a greater sense of cooperation, tolerance, and peace. These are all positive impacts of globalization.
However, globalization has also created some negative effects as well. It has caused people from one country to move to another to take advantage of globalization. This is also leading to some negative consequences such as a reduction of jobs in some countries. The effects of globalization also include increased competition and unemployment in many countries. Due to this decrease in jobs, wages are dropping.
The only way we can stop globalization is to make sure that we know what it is and what its benefits are. We must understand globalization and its impact on our lives and make sure we are ready to accept the changes that it may bring. if it is inevitable in the future.
The key is to be educated about globalization. There are plenty of books, websites, and television shows that explain how globalization is impacting us and the rest of the world. Globalization is not always bad, but we must be careful not to lose sight of its positives.
In the end, globalization is here to stay, so we must learn to live with it and embrace its benefits. We cannot fight it and try to fight it off, but we must learn to deal with it. And we can do that by educating ourselves. Globalization is here to stay for the long term but we must learn to adapt to it and learn how to live with it.
Globalization can be beneficial for all of us, but it has also caused many problems in the past. There were many cases of unfair trade practices and there was the rise of unfair labor practices. Some people argue that globalization has also reduced the pay of most Americans. So while globalization is definitely not all bad, we should understand that the benefits of globalization are not unlimited. and that we must be willing to give it some limitations and accept some sacrifices.
The biggest benefit of globalization is the ability for all of us to communicate with each other easily. The ability to connect with other people across borders makes it possible to share ideas, information, and knowledge. Since we can communicate with each other, the chances of getting a good price for our goods or services goes up dramatically. and it also allows us to save money by buying in bulk. This also translates to more savings on our end.
As mentioned earlier, globalization has brought about a change in the way people work and live because people are no longer tied down by jobs. They now have the freedom to travel and do what they enjoy.
As globalization continues, there will always be some people who are unhappy with globalization and are afraid to open their eyes to new opportunities that are available to them. But that is okay; this is part of the process of globalization.
What Is Microsoft Teams
Microsoft Teams is an application and web-based collaboration tool that combines chat, videos, online collaboration, document storage, and collaboration with other applications. The service integrates well with the Microsoft Office 365 business solution and features numerous extensions that can integrate well with other non-Microsoft products, like SharePoint. There are many different versions of Microsoft Teams but here are some of the basic functions that all versions offer.
Teams also offers a variety of options for people to create and customize their own groups. This feature provides a way for people to organize their teams within Microsoft Teams. For example, there may be teams for business projects and then another group for personal tasks or social tasks. There are also different types of teams which include teams for social, personal and business.
Microsoft Teams allows users to make lists of files and documents and view them from different perspectives such as in the document viewer or from another Microsoft Teams project. This feature is called “project pane”, and it shows a summary of each of the files in the project. There are also sections for all files in the project that you can see in the “Files” pane.
Microsoft Teams gives users the ability to share information and collaborate on these shared items. A user can create a document that has other people add comments or attach files and then save the document to a list so that other people can view the document in a Microsoft Teams document viewer.
Another feature of Teams is the ability for you to invite other team members to work with you. A user can join a team and then invite other team members to collaborate with the team members who join the team. You can also invite team members to join a new team. When a team member joins a new team, they will be automatically added to your existing teams and the teams will merge together.
Microsoft Teams provides a number of different ways for you to collaborate with others and see the files and documents of others. These include groups and threads in the main document viewer. You can search your files using the search box in the document viewer and you can share your documents with others by email.
Microsoft Teams provides users with a variety of different tools to help you organize and manage your teams. You can assign members to specific teams, assign permissions to members, create custom groups, organize tasks and events, and organize files and documents into groups.
Microsoft Teams can help you build a team and create a collaboration culture that you want to create at your organization. You can use this tool to build effective teams and increase productivity and improve your relationships within the organization. Microsoft Teams offers a variety of options to help you get started and become more productive quickly and easily.
Teams are created easily. If you have several departments within your organization and need to create a team for each department you can do this easily. Teams are made easy and you can get your teams up and running quickly.
One of the best features of Microsoft Teams is the ability to invite people from around the world and let them work with the same documents and projects. You can have the documents and projects organized and shared in the same way throughout the entire organization, regardless of what country they were created in. You can create a similar project in the same language that they were created in and share it with other employees in the organization.
One of the most amazing features of Microsoft Teams is the ability to have multiple team members edit and view the documents and files in the same way. With Microsoft Teams you can have a document and have people edit the same document at the same time without any problems. The changes that you make can also be seen by other team members and can be modified by them without ever needing to send the document again.
Microsoft Teams is the perfect tool for building a powerful and effective collaboration culture. You can share documents and files in the same way that the rest of the organization can view the information.
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