Firms failing to emotionally engage and be consistent in customer service delivery, warns redk in new white paper  

  • Revealed: five steps to creating customer-centric organisations
  • Discover how to drive transformation
  • Being consistently persistent is the key to success 

redk, the CRM solutions company, has launched its latest white paper ‘Delivering Better Customer Experiences: Five Steps to Create Customer-centric Organisations’ in the form of a guide designed to provide clear and positive solutions for companies looking to build CX strategies and improve customer service.

It explores how companies can translate their customer strategies into an operational reality, transforming abstract ideas around emotional engagement into actionable, tactical and operational changes that will exceed customer expectations.

The paper, aimed at the C-Level in Enterprise and Medium-sized businesses, also explores the importance of consistency in customer service delivery, which it cites as essential to a positive customer experience. It looks at how to deliver consistency in service every day, for every client, for every product or service, in every interaction across every channel. Specifically, it examines how to break through departmental silos of information, which it highlights as being particularly damaging to delivering a consistent experience.

Five clear steps to success are set out in the white paper to help companies, covering how to:

  • Define what value means to your customers
  • What does it mean to understand you customer’s journey
  • Create a technology capability model
  • Establish a roadmap
  • Drive organisational change and digital transformation

Hideki Hashimura, CMO at redk comments: “Delivering an exceptional customer experience is about being consistently persistent. New technologies now provide the opportunity for a more efficient workflow, enhancing our ability to deliver value to customers, consistently meet their expectations and create a lasting impression through meaningful customer interactions.”


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To download a copy of the paper please visit –