Business
EssilorLuxottica and Prada Extend Eyewear Licensing Agreement
Published by Uma Rajagopal
Posted on December 19, 2024
2 min readLast updated: January 28, 2026
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Published by Uma Rajagopal
Posted on December 19, 2024
2 min readLast updated: January 28, 2026
Add as preferred source on GoogleMILAN (Reuters) – Italy’s Prada and eyewear maker EssilorLuxottica said on Thursday they renewed the licensing agreement for the production and worldwide distribution of eyewear under the Prada, Prada Linea Rossa and Miu Miu brands.
MILAN (Reuters) – Italy’s Prada and eyewear maker EssilorLuxottica said on Thursday they renewed the licensing agreement for the production and worldwide distribution of eyewear under the Prada, Prada Linea Rossa and Miu Miu brands.
The existing deal, set to expire at the end of 2025, will be extended to end-2030, with the provision to renew it until 2035, the two companies said in a joint statement.
“Together we aim to deliver even greater innovations in the years to come,” said EssilorLuxottica’s Chairman and Chief Executive Francesco Milleri, commenting the extension of the twenty-year long partnership.
(Reporting by Elisa Anzolin, editing by Giulia Segreti)MILAN (Reuters) – Italy’s Prada and eyewear maker EssilorLuxottica said on Thursday they renewed the licensing agreement for the production and worldwide distribution of eyewear under the Prada, Prada Linea Rossa and Miu Miu brands.
The existing deal, set to expire at the end of 2025, will be extended to end-2030, with the provision to renew it until 2035, the two companies said in a joint statement.
“Together we aim to deliver even greater innovations in the years to come,” said EssilorLuxottica’s Chairman and Chief Executive Francesco Milleri, commenting the extension of the twenty-year long partnership.
(Reporting by Elisa Anzolin, editing by Giulia Segreti)
EssilorLuxottica is a multinational company specializing in the design, manufacture, and distribution of eyewear and optical products, formed through the merger of Essilor and Luxottica.
Prada is a luxury fashion brand known for its high-quality clothing, accessories, and eyewear, recognized for its innovative designs and premium materials.
Extending a licensing agreement allows companies to continue their partnership, ensuring ongoing collaboration and innovation in product development and distribution.
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