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Endpoint Security Industry: An Overview



Endpoint Security Industry: An Overview 1

Endpoint protection is the practice of stopping unauthorised actors and campaigns from targeting endpoints or access points of end-user computers like desktops, notebooks, and handheld devices. Endpoint security solutions guard against cybersecurity risks to these access points on a network.

From standard antivirus applications, endpoint security has developed to offer robust protection from advanced ransomware and emerging zero-day attacks. Nation-states, organised crime, hacktivists and deliberate and unintentional insider attacks are at risk of organisations of all sizes. Endpoint defence is also seen as the forefront in cybersecurity, which is one of the first locations businesses look to protect their business networks. Digital Audio Workstations [DAWs] Market

Modern EPPs harness the cloud’s ability to manage an ever-growing hazard intelligence database, release bloat endpoints correlated with locally storing all this intelligence, and the maintenance needed to keep these databases up-to-date. It also provides superior speed as well as scalability to access this data in the cloud. The EPP includes a single console for system administrators that is mounted on a network gateway or server that enables cybersecurity experts to centrally monitor the protection of each computer.

An Evolution in Endpoint Security

Over the years, the defence of endpoints has progressed from primitive antiviruses to more sophisticated next-generation antiviruses using advanced technologies, new and improved identification and the response of endpoints, and the OS-Centric Optimistic Security strategy. In a constant basis, it shifts. Network vulnerabilities from yesterday are today’s strengths.

Tomorrow’s vectors of attack will inevitably be defended. And then, it’s off. Yet there has been a step-change in the cybersecurity world. The global pandemic got humanity to fewer than 12 parsecs in the Future of Jobs. In two weeks, strategy plans that were set out to be applied in two years were followed. Attacks grew as the perimeter of the network extended indefinitely. And the CISO obeyed and kept the company secure. To focus on endpoint defence, the cybersecurity world aligns.

Key Components of Endpoint Security

Endpoint encryption and application control, two main components of an efficient endpoint protection solution, are important endpoint security layers that prevent problems such as data leaks from occurring deliberately or accidentally by copying or moving data to removable media devices. Endpoint encryption completely encrypts endpoint data, like notebooks, cell devices, and other endpoints, as well as directories, archives, and portable storage devices, such as CDs and USB drives, for your business.

Application monitoring, a key component of robust endpoint protection initiatives, avoids the operation of unauthorised software on endpoints. Regulation of software addresses the problem of workers installing unauthorised or unsafe software on mobile devices that may build network bugs and result in unauthorised entry.

Endpoint security is handled in the business environment by a central management server that tracks and handles all endpoint connexions to the network. However, security solutions such as antivirus software are monitored and managed at individual endpoints in the consumer environment, without the need for central administration.

The Risks of Endpoint Threats

Security is rapidly changing in today’s mobile world, and endpoints now form a new perimeter, and companies need to secure their data across networks. As companies expand, so do their vulnerabilities, and all businesses must secure endpoints regardless of size or stature. However, there is no apparent, easily guarded line that can hold all the data in and attackers out of the system with the growth in telecommuting, more workers requested or compelled to operate from home, the Internet of Things (IoT), and cloud services.

Endpoint threats help to know what kind of susceptibilities exist to gain an improved understanding of what is required from endpoint protection. A few kinds of attacks that are or are becoming more common are listed below. It is necessary to bear in mind, however, that many more forms of attacks exist and attackers every day learn new methods. Legal ramifications: Infringement of data and loss of personal or confidential information is a serious problem that can lead to considerable legal harm. Reputational damage: Businesses suffering data breaches and cyber-attacks are at risk of adverse public opinion, leading to reduced brand and reputational damage.

A Glance at Importance of Endpoint Security in Today’s World

Endpoint security strategies play a significant role in defending against today’s increasingly advanced cyber threats. Today’s cyber-attacks need a new line of security protection. For a variety of factors, an endpoint defence framework is a critical part of enterprise cybersecurity. First of all, data is often the most important asset a company has in today’s business environment and losing that data or access to that data could put the whole business at risk of insolvency.

Businesses have now had to deal with not only a rising number of endpoints but also an increase in the number of endpoint forms. These variables make it more difficult for enterprise endpoint protection on their own, but they are exacerbated by remote work and BYOD policies that make perimeter security increasingly inadequate and generate vulnerabilities.

The threat landscape is also becoming more complex: hackers are constantly seeking new ways to gain access, steal data or trick employees into distributing confidential data. The endpoint security platforms have become a must-have in terms of protecting modern companies because of the cost of a large-scale breach, cost of transferring resources from business objectives to tackling threats and the actual financial cost of enforcement breaches.

An entry point for threats is given by any computer, such as a tablet, smartphone or laptop. Endpoint security seeks to properly protect any endpoint connecting to a network at these points of entry to block access attempts and other risky activities. The corporate network security perimeter has effectively collapsed as more companies accept activities including BYOD (Bring Your Device) and remote/mobile workers.

The need for effective endpoint protection measures, especially because of the increase in mobile threats, has increased substantially. A centralised security solution is no longer sufficient for today’s ever-shifting and undefinable security limit, with workers relying on mobile devices and laptops to work and connect to business networks. Endpoint security offers a further shield to centralized security controls at the point of entry for some attacks and the point of exit for sensitive information.

Differentiating Endpoint Security from Anti-Virus Software

What separates endpoint protection from popular anti-virus applications is that endpoints are responsible for or more of their protection in the endpoint security framework. This goes against network security, where security measures protect the network as a whole instead of certain computers and servers. Endpoint defence, however, is not carried out exclusively on smartphones.

Common endpoint defence techniques with security tools on a central server or control board and tools on individual devices provide a two-pronged approach. Still, by some definitions, certain simpler types of protection fall under the safety umbrella of the endpoint. That said, modern concepts of endpoint protection typically define more sophisticated methodologies, including intrusion detection and behaviour-blocking elements that either end-users or intruders recognise and block threatening activities and behaviours.

Common Trends in Endpoint Security

Endpoint security trends forecast the future of endpoint threat management and the solution features that we will see in the future in the industry. As trends for the year 2018, several developments have been facing, including machine learning and AI, SaaS-based endpoint defence, layered protection against file-less attacks, putting IoT devices under the protective umbrella, etc.

Today’s methods can achieve better remediation, which ensures that operations such as deleting data, terminating procedures, and rolling back photos of the system can spare IT, employees, the tedium of manually reimaging violated systems.

Endpoint Security Software Features to Look for in 2020

There were 4.1 billion accounts of data threats in the first half of 2019 alone. Therefore, employing an endpoint security framework has become essential for every enterprise. Some of the top endpoint security software features to look for: Securing devices, especially USB ports, generating reports, Device-based and user-based security policies, Application Control, Remote patch installation to quickly fix critical vulnerabilities, Strong secure communication encryption algorithm, Receiving configuration security/status alerts, Browser management

In 2020, companies must secure more ends than ever with the global pandemic COVID-19 requiring more workers to operate remotely. Attackers know that human beings, who now often operate beyond the regulated environment created by office computers and networks, are the weakest link to security. Forced outside of the formal system, individuals are more vulnerable to weaknesses and generate openings for attack.

The Future of Endpoint Security

In 2020 and the near future, enhancing endpoint protection needs to be a top priority. The borderless and non-discriminatory existence of cyber-attacks means that sharing their experiences and working together to defend themselves and the general population is essential for the cybersecurity industry. Endpoint security has grown from modest beginnings of protecting standard PCs to protect complex networks in large enterprises, protecting varied environments like business-issued hardware, programmes for bring-your-own-device (BYOD) and more.

For corporations and private clients, cybersecurity used to be all about protecting the endpoint. Since then, rapid technological growth has forced security firms, such as Bitdefender, to develop new techniques and business strategies that could meet the needs of ever-larger organisations. 86% of all infringements are financially motivated, where risk actors are after financial data, intellectual property, health records, and consumer identities of companies that can be easily sold on the Dark Web.

Cybersecurity has repeatedly become one of the leading anxieties for companies around the world in recent years, and this pattern will worsen in 2020. We expect to see an increase in new specifications as businesses increasingly recover from the current pandemic. The evolution of large-scale breaches symbolises a growing trend in the number and gravity of security breaches. Data breaches frequently disclose confidential information that also puts consumers at risk of identity fraud, damages the reputations of firms, and puts businesses responsible for violations of compliance. Cyber Observer, a comprehensive solution for cybersecurity management and understanding, estimates that by 2021, cybercrime harm is expected to exceed $6 trillion annually.


Security is constantly evolving and there is a possibility that the future might hold much more than what we have seen. We cannot, however, ignore the changes that have been seen from the past several years to where we have gotten to today.

Who We Are

Adroit Market Research is a global business analytics and consulting company. Our target audience is a wide range of corporations, manufacturing companies, product/technology development institutions and industry associations that require understanding of a market’s size, key trends, participants and future outlook of an industry. We intend to become our clients’ knowledge partner and provide them with valuable market insights to help create opportunities that increase their revenues. We follow a code– Explore, Learn and Transform. At our core, we are curious people who love to identify and understand industry patterns, create an insightful study around our findings and churn out money-making roadmaps.


How financial services organisations are using data to underpin future growth



How financial services organisations are using data to underpin future growth 2

By John O’Keeffe, Director of Looker EMEA at Google Cloud

In addition to the turmoil caused by the COVID-19 pandemic, a significant decline in venture capital investment has left many financial services organisations feeling deflated, with others struggling to survive. According to figures from trade body Innovate Finance, investment in UK fintech organisations fell 30% in Q2 of this year, with smaller challenger firms and start-ups being the most profoundly hit by our current economic problems.

As a result, both challenger banks and more established players have had to pivot their strategies in order to maintain relevance and market share. Nonetheless, the outlook for fintech in the UK and further afield looks promising for the future. The reality of spending much of our time at home, and out of reach of brick and mortar services, means that many of us are becoming even more accustomed to digital banking for example. Recent analysis of finance application usage from Adjust, found that the average sessions in investment apps surged 88% globally, while payment and banking app sessions increased by 49% and 26%, respectively, during the COVID-19 pandemic.

However, the fact remains that investment in the sector is currently hard to come by. To help regain momentum, a review into the UK’s fintech industry was launched to identify opportunities to support growth across the industry. Data has – and will continue to – play a key role in this push for innovation, helping organisations spot gaps in the market, predict customer behaviours and ensure that the decisions they make are based on real insights. At such a critical time, enabling a data-led approach will help organisations ascertain exactly what is required to accelerate change and ensure the sustainability of the industry.

The financial services industry is a data-rich environment, giving organisations a potential goldmine of customer interactions, product performance and market trends. However, the difficulty often lies in bringing this into a coherent whole, and extracting the business insights required for long-term success. This is as much about strategy and accessibility as it is about technology. Fostering a true “data culture” where employees across the business, whether data experts or not, can access real-time intelligence that informs their day-to-day decision making in a positive way, is crucial. This may mean tweaking your onboarding and training programmes, identifying data evangelists that can catalyse others, or simply making data engaging and relatable for those who are new to the practice.

For many organisations, data is often stored within traditional business intelligence tools, third-party SQL clients or even just a simple spreadsheet, meaning that valuable data insights are siloed and often hindered by a bottleneck between a stretched analytics team and the rest of the business. There is also the all-important General Data Protection Regulation (GDPR) to consider, so data governance and having a clear view of where data is being housed, and for what purpose, is particularly pivotal.

With this in mind, it is crucial to have a “single source of truth” to bring various data streams together and enable real-time, self-serve insights to your whole employee base. As an example of this in practice, data is a great way to understand your existing clients more intimately and nip any problems in the bud early. By building a custom data dashboard incorporating, for example, number of support tickets issued, change in ticket sentiment and number of days to renewal, you can build up an accurate picture of account health and how this has changed over time. In combination with real-time metrics on which products and features are being used and how, sales teams can have more meaningful and accurate conversations with their customers, converting at-risk accounts into potential growth opportunities.

Given the dip in VC investment mentioned earlier, it is more important than ever for startups and scale-ups to do more with less and set a strategic roadmap that supports rapid growth. By using data to measure and action customer feedback, these organisations can be more agile in taking new products to market and making sure these are useful and address specific pain points.

Whether a fintech scale-up or an established name, it has never been more important to shift your operations to a more data-led strategy. With an uncertain outlook ahead for business across all sectors, making data the “single source of truth” can help to navigate market trends, identify new growth opportunities and simply make an organisation’s decision-making smarter and more efficient. Through data-driven innovation and growth, one of Britain’s most valuable industries can continue to thrive in the future.

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The Bank of England partners with Appvia to assist in the design, construction and assurance of a new cloud environment



The Bank of England partners with Appvia to assist in the design, construction and assurance of a new cloud environment 3

The Bank of England has appointed self-service cloud-native delivery platform Appvia to support the creation of a new cloud environment.

The announcement follows a public procurement process which commenced in January 2020. The Bank of England will work with Appvia on design, construction and assurance of a modern, fit for purpose cloud environment.

During the two-year partnership, Appvia will be supporting development and project teams within the Bank in testing and deploying code in cloud environments, working with security teams to integrate the cloud into existing operational and security processes; and implementing information governance compliance so staff are able to collaborate safely and securely.

Oliver Tweedie, Head of Digital Platforms at the Bank of England, said, “We have selected Appvia as our Cloud Delivery Partner to help us realise the Bank’s cloud ambitions and unlock the potential of the Cloud. Appvia come with a great pedigree and a wealth of experience delivering Cloud services within government.  Working in collaboration with Bank Technology teams, Appvia will help us shape and build the future of Cloud services across our organisation – a key part of our Technology strategy.”

Jon Shanks, CEO and Co-Founder of Appvia, said, “This is an exciting opportunity to work with the Bank as it undergoes a step-change in its approach to the cloud. Harnessing innovative cloud solutions, such as containers and Kubernetes is a real business enabler for the Bank to streamline the software development lifecycle, ways of working and cloud operating model. We look forward to working with all stakeholders at the Bank of England to support its digital transformation journey.”

Appvia, which counts the Home Office among its major clients, is a self-service platform that enables organisations to scale their infrastructure quickly, securely and easily using services such as Kubernetes. In September, Appvia launched the world’s first developer-centric tool to enable teams to predict and control cloud costs.

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Solving the Challenges of the Modern Retail Industry with SD-WAN



Solving the Challenges of the Modern Retail Industry with SD-WAN 4

Three key benefits of SD-WAN can help retailers solve new and old challenges and prepare for an uncertain future

By John Tait, Global Managing Director, TNS Payments Market

As customer needs and preferences change, and as technologies disrupt formerly effective strategies, retailers are confronted by continuous challenges in the modern era.

But no year has been quite like 2020. Mandates ordering the public to stay at home crippled foot traffic earlier this year and, even when physical stores were able to open, social-distancing measures have limited the numbers of customers permitted indoors, while fears of the virus have driven others away.

With new and old challenges impacting the industry, it’s time to think differently. Retailers need to look closely at how technology can support their operations and their customers, secure customer payments and business data, and help them adopt the digital strategies that will be vital in an uncertain future.

One network technology, software-defined wide-area networking (SD-WAN), can offer a host of benefits for retail businessesAt its core, SD-WAN is a way of simplifying the management and operation of a network by decoupling the networking hardware from the way it is controlled. This gives a business the ability to manage network traffic to and from data centres and retail sites or offices, which alleviates network congestion and keeps the network from becoming overloaded. It can be layered on top of any connectivity solution to securely connect users with applications, including apps in the cloud.

But that’s not all it is. Here’s how it can help retailers navigate an ever-changing business and economic climate.

It can support new strategies and modernises operations

Many retailers will have heard the term ‘digital transformation’ and their stores may even be working towards it. The basic premise is that all businesses can boost their overall agility, flexibility, and customer service experience by adopting digital initiatives and technology-based strategies.

For retailers, this can mean creating online storefronts to connect with customers, instead of face-to-face interactions, with cloud-supported e-commerce options and curb-side pick-up options for pandemic-friendly buying experiences. Alternatively, it could mean adding chatbots and customer data management solutions to a website for ways to support customers with a leaner staff. Or implementing contactless mobile payment options for the first time, supported by secure, high-speed connectivity. It can even be as simple as adding a separate Wi-Fi network for customers to use then they’re in a store.

The possibilities for digital transformation are practically endless within the retail space — it all comes down to how daring retailers want to be and how much tech they want to add. But even the more accessible parts of digital transformation incorporate devices and apps that can strain traditional networks and add new levels of complexity around network management. Even simply adding digital displays to stream promotional videos in a store can stretch a network’s bandwidth.

That’s where SD-WAN can come in. Because it can improve network uptime, performance and redundancy, it gives a business the ability to support new strategies and add the latest cloud-based apps while also prioritising business-critical applications like payments. In other words, retailers don’t have to worry that their payments terminal might slow or go down just because they’ve added in-store digital features that also require connectivity, such as customer-facing tablets that let them place orders or view different options, or customer Wi-Fi.

For shops that have shifted to more of an e-commerce/delivery/pick-up strategy, SD-WAN supports secure digital payments while connecting an inventory management system to a payments system and online/mobile ordering portal, so customers can have a smooth experience, and their data remains protected.

It helps retailers embrace and secure the cloud

The cloud is a big part of digital transformation. Retailers’ own operations, like their databases or servers, might not yet be based in the cloud, but they almost certainly use services that are. Tools such as Office 365 and Google Drive, or payments apps like Square are all cloud-based.

Even if retailers aren’t there yet, their vendors are most likely going to push them there. Plus, cloud isn’t just good for the vendors they use; it’s good for retail businesses, too. Many of the aforementioned digital services like e-commerce and chatbots need the cloud to run optimally.  Once they’re in the cloud, retail organisation will have a world of possibilities, but to adopt cloud, they need to solve any connectivity issues they may have.

While cloud services allow business-critical applications to be accessed from anywhere, it does add security concerns. A recent IDG survey found 98% of businesses surveyed said securing applications, data and infrastructure in the cloud is “very” or “somewhat” challenging. Almost all of the organisations that IDG surveyed (95%) feel that their current security infrastructure hinders their ability to protect data — including payments data — as it moves to and from the cloud.

SD-WAN allows retailers to lock down cloud access at a branch or location by securing direct access to the public cloud and software-as-a-service (SaaS) apps like Office 365. SD-WAN also adds the ability to boost capacity during times of high network traffic, or failover to a broadband or LTE network. Retailers can quickly deploy new cloud-based apps with secure, reliable internet connectivity.

It boosts security, including customer payments security

SD-WAN allows retailers to deliver alternative payment options such as self-service kiosks and mobile POS. For example, outdoor terminals can be used for restaurants serving patio diners, or tablets that allow staff to check out shoppers from anywhere in a store.

This flexibility regarding where and how payments can be processed is ideal for the consumer, but it can create cybersecurity risks because of more devices and more points of interaction to and from apps or internet breakout. No retailer wants to be featured in the next headline about data breaches or other cyberattacks. This means properly security controls, especially for payments, are critical.

SD-WAN gives retailers a way to securely connect all types of payments options — POS terminals, cash registers, e-commerce gateways, mobile devices, automated fuel dispenser (AFD) pay-at-the-pump systems and more, as well as any other devices and networks within a retail environment.

SD-WAN can also protect sensitive card data. Retailers should opt for best-in-class security protocols like next-generation stateful firewalls (NGFW) (including IPSEC VPN tunnels), anti-virus features, URL filtering and SSL packet inspection. Regulatory compliance with PCI DSS security credentials is, of course, also critical within a retail environment, and some SD-WAN solutions available today have been designed to incorporate PCI DSS requirements.

While SD-WAN does offer an upgraded, secure technology that can bolt on to another connectivity layer and reduce the complexity of network management, retailers that don’t have in-house IT staff may still be challenged to successfully implement one. Fully managed solutions remove the hands-on work while giving a business access to all of an SD-WAN’s capabilities. They also add an extra layer of security: with a provider actively monitoring threats and keeping an eye on the network peripherals — all the data going back and forth, and what devices are using them — retailers can keep their network, and their customers’ card data, locked down.

Solving existing and future Challenges

This year has challenging in many ways and surprises are likely to continue for the next year or so. This uncertain new reality is understandably unsettling for many retailers, but it’s also an opportunity to rethink the way they do business to ensure long-term survival and drive growth, even in a volatile environment.

Implementing an SD-WAN solution can help retailers support digital initiatives and new strategies, deploy and secure modern cloud applications, and secure payments data. With the option of a managed service provider behind the SD-WAN, stores can focus on boosting the customer experience and modernising retail operations instead of managing payments terminals or troubleshooting a network. This will save time and money at a time when everyone needs more of both.

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