Econocom UK & IRL, a leading provider of digital transformation solutions, has appointed Ruth Glennon as its new Digital Strategy Director, signifying another positive step forward in the company’s ambitious growth plans.

Glennon has more than 18 years’ experience in structuring financial solutions to support large technology and digital transformation projects. Prior to joining Econocom, she spent three years at Accenture as a Senior Executive Manager, where she was primarily responsible for business development and delivering innovative, transformational solutions to clients. Before that, she held the position of European Head of Sales for the technology division of Commonwealth Bank of Australia in the City of London, which included leading strategic partnerships with Barclays Bank and Nordea Group.

In her role as Digital Strategy Director at Econocom, Glennon will be working in collaboration with both new and existing strategic business partners to design new B2B solutions that complement Econocom’s existing offerings and offer the same standards as the best B2C experiences. She will also be working closely alongside the senior leadership team from a business development perspective to achieve the company’s ‘E for Excellence’ strategic plan, which aims to reach €4 billion in revenue by 2022.

Glennon says: “I’m thrilled to have joined Econocom as Digital Strategy Director for the UK and Ireland. Having spent many years specialising in business development, I believe it is crucial to be aware of the latest industry trends and recently Econocom has stood out to me as a company with an exciting future strategy. A strategy and approach focussed on helping companies to realise their digital transformation plans and to provide immersive customer engagement, and so to play a part in the evolution of the company at this point in time is exciting.”

Glennon assumed her new role at Econocom in October 2017, and is reporting into the company’s Managing Director for UK & IRL, Chris Labrey.

“Ruth really impressed us, both with the experience she has and her views for the future, and so we knew from a very early stage that she would be an ideal fit for us at Econocom,” said Labrey. “There are a lot of exciting technological developments happening right now — the like of mixed reality, machine learning, AI and much more — that could influence how we operate as a business and what we offer to our customers, and I’m sure Ruth’s input will be incredibly valuable as we continue to grow and expand.”