- Investigation reveals how much dealers are charging owners for a diagnostic check
- Most expensive quote received was £180 for one hour of labour
- Research shows huge variation between prices at franchised dealers in same network
- MotorEasy calling for the end to jargon as part of ‘Lost in Translation’ campaign: motoreasy.com/lost-in-translation
- Light-hearted campaign includes series of short tongue-in-cheek clips: https://youtu.be/VCknzvhiYz0
Franchised dealers are charging up to £180 for a simple car diagnostic check that can take as little as 30 minutes, according to MotorEasy, the car ownership and maintenance service.
An investigation of franchised dealers across the country revealed consumers aren’t always getting a fair price when it comes to finding out what’s wrong with their cars – the average UK garage labour rate is £67 an hour.[i]
Research showed the huge variation in prices charged for the work, which often just involves plugging a computer into the car’s electronic system.
While the check is often free when the car is still under warranty, customers outside warranty face being charged an average of £102[ii], across all 27 manufacturers checked.
The most expensive bill was £180, quoted by dealers for Land Rover, Alfa Romeo, BMW and Jaguar while the cheapest was a Honda dealer who offered a check for free.
On average, Land Rover was the priciest but also the only manufacturer to quote a standard price across the dealer network. The best value diagnostic checks were to be found at Honda, with dealers charging an average of just £38.
For some manufacturers, prices for checks vary massively within the same network. The biggest disparity for a diagnostic check was at Toyota with one dealer charging £30 and another quoting £155.
Franchised dealers also disagreed on how long the diagnostic check would take, with some telling MotorEasy researchers it was a simple 30 minute job while others claimed they would keep the car for a full day.
Top 10 most expensive average diagnostic check quotes
|1.||Land Rover||£ 180|
|3.||Alfa Romeo||£ 134|
The investigation is part of MotorEasy’s ‘Lost in Translation’ campaign that has been launched to save everyday drivers from confusing terminology, unnecessary repairs and untrustworthy service.
Diagnostic checks are carried out by plugging into a car’s on-board computer known as an Engine Control Unit (ECU) to find error codes and faults logged. Warning lights on the dashboard can alert a driver to an issue but a diagnostics check is the only way to fully understand what’s wrong and a potential fix.
MotorEasy founder, Duncan McClure Fisher, said: “The results of our investigation are further evidence of how difficult dealerships make getting a car serviced and repaired. Not only do they use confusing jargon, there’s no standard pricing that consumers can follow in order to make sure they’re not ripped off.
“There’s a reasonable expectation that the price for a simple diagnostic check should be the same for your car no matter which dealership in the network you visit but sadly that’s not the case. The industry needs to clean up its act to start building trust with owners.”
MotorEasy has released a series of tongue-in-cheek videos to show how we just don’t put up with baffling lingo in other trades – and asks why should it be acceptable at garages? What if you waiter was a car mechanic? What if a car mechanic worked at your dental surgery?
Drivers can also book their service or MOT through MotorEasy, allowing one of the firm’s professional technicians to handle the entire process, including negotiating on parts and labour costs and ensuring that no unnecessary work is paid for at: www.motoreasy.com/lost-in-translation
To receive 5% off manufacturer servicing on the MotorEasy website, use the code: LOST5
Have a repair jargon example, garage frustration or simply a question about your car? Add it to the campaign and put it to the MotorEasy engineers using #lostintranslation.
[i]MotorEasy garage labour rates study, April 2017
[ii]MotorEasy research conducted June/July 2018 of franchised dealers across the UK
Global Banking & Finance Award Winner – BPC
In this exclusive interview we spoke with Jane Loginova, BPC about the ways BPC helps financial institutions create relevant digital experiences for customers.
FE CREDIT and The Journey To Customer Experience Enhancement
As a leading enterprise in the consumer finance industry, FE CREDIT is being on the mission of constantly enhancing digitalization and adopting advanced technological platform in order to bring customers optimum experiences when they use the company’s products or services. With the endeavour of shortening the distance with customers, Genesys is considered a strategic platform applied by FE CREDIT to serve customers the bests as soon as they concern or are in need of financial services.
Global Banking & Finance Award Winner -PT Sucorinvest Asset Management
Exclusive interview with Mr. Jemmy Paul Wawointana,Chief Executive Officer of PT. Sucorinvest Asset Management
Research exposes the £68.8 billion opportunity for UK retailers
Modelling shows increasing the proportion of online sales by 5 percentage points would have significantly boosted retailers’ revenues during the...
Want to serve your customers better? An effective online strategy is what financial institutions need
By Anna Willems, Marketing Director, Mention A strong online presence matters. Having a strong online presence, that involves social media...
The rise of AI in compliance management
By Martin Ellingham, director, product management compliance at Aptean, looks at the increasing role of AI in compliance management and just...
Simplifying the Sector: How low code can aid digital transformation in financial services
By Nick Ford Chief Technology Evangelist, Mendix From online banking to contactless payments and Apple Pay, it has been well...
Why the Boom is Long Overdue (and Here to Stay)
By Roger James Hamilton, CEO, Genius Group Virtually every aspect of our lives has been taken over by tech, so...
5 Sustainability Lessons That Are Crucial For Business Success
By Michael Stausholm, founder of Sprout World (sproutworld.com) Sprout World is the eco-company behind the world’s only plantable pencil, with...
Why financial brands need to understand consumer vitality
By Carolyn Corda, CMO at data consortium ADARA Our day to day lives have been turned upside down. Office workers have...
Why and how a modern marketing strategy should put customer experience first
By Jim Preston, VP EMEA, Showpad In 2004, the Leading Edge Forum coined the term ‘consumerisation of IT’, defining a...
Leading from the front – why decision makers must embrace automation
By Jeppe Rindom, Co-founder & CEO, Pleo Ask any decision maker at a business about admin and you’re likely to...
Business first, not compliance only is the future for accountants
By Peter Bracey, MD at Bracey’s Accountants. The past few months have underlined the need for better business insight to reduce...