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Finance

Discounter Pepco accelerates expansion in Western Europe

Published by Global Banking & Finance Review

Posted on May 21, 2026

2 min read

· Last updated: May 21, 2026

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Discounter Pepco accelerates expansion in Western Europe

Pepco Group's Expansion Plans and Financial Performance

Accelerated Store Openings in Western Europe

May 21 (Reuters) - Pepco Group is accelerating its European expansion, the discount retailer said on Thursday, with at least 600 new stores expected to open in its existing Western European markets between 2027 and 2030.

Profitability in Spain and Italy Drives Growth

The Warsaw-listed discounter, which last year sold the struggling Poundland chain in Britain, cited strong profitability seen in its Spanish and Italian stores for the decision.

"The accelerating store economics we are seeing in Western Europe give us the conviction to expand on our ambitions there," CEO Stephan Borchert said in a statement.

Doubling Presence and New Market Entry

The planned store openings would double the group's presence in the region, Borchert said. It will also launch a small trial of stores in Ukraine.

Financial Results and Strategic Reset

Strong Financial Performance

Pepco reported a 17.5% rise in its underlying core profit to €516 million ($600 million) for the first half of its financial year.

Store Openings and Supply Chain Impact

The group, which had raised its full-year forecast in April, said it was on track to meet its target for 250 new store openings this year, and reiterated the impact of the Iran war on its supply chain had so far been minimal.

Strategic Reset and Brand Focus

This year's results are a key test for Pepco's strategic reset after it sold Poundland to focus on its namesake brand. It said the divestment of its Dealz brand, in line with the new strategy, would also be completed this year.

Capital Return and Dividend Policy

The strong results prompted Pepco to announce a one-off capital return of up to €400 million. It will also progressively increase its dividend payout ratio towards 40% of its underlying profit over the next few years.

Additional Information

($1 = 0.8605 euros)

(Reporting by Alicja Surdy, editing by Milla Nissi-Prussak)

Key Takeaways

  • Pepco is accelerating its Western Europe expansion—600+ new store openings projected between 2027–2030 amid high profitability in Spain and Italy (marketscreener.com)
  • H1 underlying core profit rose 17.5% to €516 million (~$600 million), demonstrating robust margin recovery (cincodias.elpais.com)
  • Western Europe is becoming a growth engine—recent investments in Spain, Italy, and Iberia reflect rising LFL sales and margin rebound post‐Pepco Plus rationalisation (cincodias.elpais.com)

References

Frequently Asked Questions

How many new stores is Pepco planning to open in Western Europe?
Pepco Group plans to open at least 600 new stores in Western Europe between 2027 and 2030.
What financial results did Pepco Group report for the first half of the year?
The company reported a 17.5% rise in underlying core profit to €516 million ($600 million).
What is driving Pepco's expansion in Western Europe?
Strong profitability in its Spanish and Italian stores is driving the accelerated expansion.
Where is Pepco Group listed?
Pepco Group is listed on the Warsaw Stock Exchange.

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