The Digital Intelligence Platform Market is expected to reach USD 27.12 Billion by 2026, according to a new report by Reports and Data. Digital intelligence platforms help to achieve real-time business insights. Apart from enhancing customer retention, they also present competitive differentiation. Digital intelligence platforms store, obtain and manage digital data of the consumers with data management tools. This data investigates consumer behavior.

The rising popularity of e-commerce and online shopping are propelling the expanding global market. Another significant factor is the growing demand for mobile applications. Recording sales, tracking of customer transactions, and retailers gaining customer insights to make more reliable business decisions in real-time has advanced the market growth. Correlating to customers via social media also encourages businesses to know their tastes. Through analysis of customer behavior, and web analytics, enterprises make customer-centric enterprise decisions.

The market in the APAC region is expected to witness the highest CAGR of 19.1% during the forecast period. Organizations in the region are developing data and analytics tools and platforms to achieve different data sets with more significant volumes and derive more in-depth insights from the data. Further, growing competition in the industry has supported players to assure effective working across several stages in the delivery.

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Key participants include

SAS Institute, Inc., Adobe Systems, Inc., Google LLC, Optimizely, Evergage, Inc., Mixpanel, Inc., Webtrekk, Cxense ASA, New Relic, Inc., Localytics Limited, and International Business Machines Corporation.

Further key findings from the report suggest

The Digital Intelligence Platform Market is estimated to reach USD 27.12 Billion by 2026, at a CAGR of 18.7% during the forecast period.

The mobile touch point accounted for the largest share of 27.9% of the market in 2018.

The small & medium enterprises (SME’s) is anticipated to grow at a higher rate of 19.1% during the forecast period.

The data management application segment is anticipated to grow at the highest rate of 19.2% during the forecast period.

The retail and ecommerce application is anticipated to grow at the highest rate of 18.8% during the forecast period.

With the application of analysis, it is feasible to recognize considered customers and engage them, as well as identify possible customers and attract them with valuable offers. Customers are less expected to churn if they are comparable to the primary target customers. For example, the world’s largest retailer, Walmart,  is in the way of developing the world’s most massive private cloud to process 2.5 petabytes of data every hour with over 20,000 stores in 28 countries.

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For this report, Reports and Data have segmented into the global Digital Intelligence Platform market on the basis of resin type, composite phases, industry vertical, and region:

Organization Size Outlook (Revenue, USD Million; 2016-2026)

Large Enterprises

Small & Medium Enterprises (SMEs)

Touch point Outlook (Revenue, USD Million; 2016-2026)

Mobile

Company Website

Web

Social Media

Others

End User Outlook (Revenue, USD Million; 2016-2026)

BFSI

Retail & E-Commerce

IT & Telecommunications

Travel & Tourism

Others

Application Outlook (Revenue, USD Million; 2016-2026)

Analytics

Data Management

Engagement Optimization

Regional Outlook (Volume, Kilo Tons; 2018-2028 and Revenue, USD Million; 2018-2028)

• North America
• Europe
• Asia Pacific
• Latin America
• MEA

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About Reports and Data

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