Can you imagine life without digital freelance marketing? You work at your computer all day, you get a paycheck, you go home, you chill. That s it. Sure, that s it if you are just working part-time and have no other responsibilities. But what if you have a business, or if you have clients?
Yes, digital freelance marketing is an amazing career, but like anything else, it s not an easy path to get there, and you will experience challenges along the way. Let us discuss managing stress, for example. One misconception that most folks have about freelance marketing (and particularly about freelancing in particular) is that it is a stress-relief job. What I am talking about is actually marketing new clients for a business – a real business.
Do you ever look at your next step as a stress relief? I don t think so. This is one misconception about starting up in the digital world. Freelancers make sure they stay on top of all the aspects of their businesses. The second thing clients look for is someone who knows about the industry, someone who listens to them, someone who can relate to them, someone who can help them develop the online market that they need and want.
Many digital freelance marketing professionals do not listen, they simply regurgitate information that their clients give them. In essence, their clients are paying them to do that. This is not the type of service they are looking for, but rather, someone who can give them what they need. When this happens, their clients tend to hear what they want to hear and this can influence their decisions when it comes to choosing their next provider.
If you really want to become a successful freelance digital marketing professional, you need to focus on getting started. The first step is to create your own website. You will be surprised how many people are unaware of the fact that your site will tell your entire story. You need to figure out the best way for you to optimize your website so that you stand out from the crowd. Here are 6-step guide that will help you get started.
First, decide what your niche is going to be. Do you want to specialize in search engine marketing or content marketing? Both are very powerful strategies but you may want to master one or the other. If you are just getting started, you may want to start out in search engine marketing because it is much cheaper than content marketing. You can also specialize in either if you like.
It is important for your freelance marketer portfolio to show that you are confident about your abilities. Most clients will want to see samples of your work so make sure you take the time to post several quality projects on a number of different websites. If you don’t have any clients yet, this will give you the chance to build up your client base before you dive into the actual marketing projects. This is important if you want to build a network of affiliates and customers for future projects.
Digital freelancers do not have the same benefits as traditional marketers. They have to work smarter and not harder. The pros and cons of working as a digital freelance marketing professional are quite distinct but if you are willing to put in the effort, you can reap the rewards. Remember, there are pros and cons with every job no matter what your area of specialty may be.
If you have years of experience as a freelance digital marketer, the cons of working online will be even less. Years of experience tells you that you know how to make money on the Internet. It is a proven fact. The downside is that if you’ve been doing this for a while and are not making money, you are probably burned out. Many people have the wrong impression when they think about becoming an online freelancer because the idea of working solely for yourself seems like a dream. However, if you take the time to learn the ropes and network with other marketers, the ability to earn a good income online will become a reality.
Some of the cons of being a digital marketing freelancer are not actually cons at all but are simply perceived as such. For example, if you are a constant looking for work on social media platforms, you might not get any. Most marketers are looking for content so if they can’t find it, they will not be able to provide it. This is why most digital marketing freelancers either quit their jobs or get an Internet marketing consultant to help them find the work.
Clients can be a nightmare for a freelance digital marketing freelancer. Many clients require payment upfront to get any sort of agreement in writing. There are also many digital marketing clients who will never pay a client until they see results. If a digital marketing freelancer keeps showing consistent results, the client may eventually give up on them. There are several ways to avoid being in this situation, but if you do not take the proper precautions and prepare for some of the pitfalls that may occur, you may find yourself not being paid as a result.