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Developing the next generation of cryptocurrency engagement

Investment into cryptocurrencies such as Blockchain, Dash, Ethereum, and Litecoin, among the many others that litter the crypto landscape, can be complex and challenging. The market is both unique and mercurial – an investor could lose half their funds in an hour only to see them double two days or a month later. It is this very volatility that makes cryptocurrency a breath of fresh investment air as it’s an exciting rollercoaster of opportunity.

It also requires a certain amount of fortitude. Over the past year, the news has reported the impending end of cryptocurrencies on a semi-regular basis while fake news has ignited spikes and dips that have left investors baffled and on the back foot.  Investment is complex, varied, challenging and unpredictable. The future of cryptocurrencies is relentlessly debated but savvy entrepreneurs and investors are paying attention to the trends, exploring new ways of using crypto’s blockchain roots to transform and disrupt the industry.

Two such entrepreneurs are Nicolas Van Hoorde and Filip Minev the co-founders of Delta, a cryptocurrency portfolio app that’s designed to track cryptocurrency investments. They saw a gap in the market, as investors juggled numerous apps and sites, and filled it with one app that makes controlling cryptocurrency investments easy and quick. The app simplifies portfolio tracking for the biggest names in the industry – Bitcoin and Ethereum – along with more than 2,000 altcoins. It’s the handy painkiller for the bold crypto investor who wants insights into their investments without having to endure the usual cryptocurrency management headaches.

“The volatility of the cryptocurrency market may be part of its charm, but it does put pressure on investors to remain in touch with their funds and the movements of the markets at all times,” says Filip Minev, CTO and co-founder of Delta. “We realised that it was essential for investors to gain instant visibility and timely alerts across all their portfolios in order to make better investment decisions. This inspired us to develop Delta and create features that are ideally suited to the cryptocurrency investor.”

Delta is available on the most popular mobile platforms – iOS and Android – the app supports connections with major exchanges such as Binance, Bittrex, Coinbase, GDAX, Kraken and KuCoin, with several more exchanges in the pipeline. It automatically imports exchange transactions and can detect transaction types, adjust balances, and account for transaction fees when transferring funds. Anyone using the app for crypto deposits, withdrawals and transfers has complete control over numerous types of transaction that range from wallet to wallet, exchange to wallet, exchange to exchange, airdrops, mining, forks and dividends. If needed, the app delivers a comprehensive snapshot of the investor portfolio and can move between different portfolios with one tap.

What’s interesting about this app is how it dodges the bullet of cryptocurrency tedium to create a solution that’s anyone can use. Cryptocurrency investors are not limited to those who eat blockchain for breakfast and breathe airdrops for fun. There are plenty of people who want to take advantage of the market, but need a gateway that makes it simple and accessible. Avoiding complex systems and excessive jargon, the app opens the crypto door just wide enough for anyone to peek inside. It seems to be working. Since its inception less than a year ago, Delta has amassed more than half a million cryptocurrency investors – all tracking their portfolios, checking the latest coin prices, watching the market charts and listening out for their alerts.

The app provides access to the latest coin prices, market charts in a specified currency and customisable alerts to ensure they don’t miss out on an opportunity. The portfolio tracker shows the trend of investments made by a user over a period of 24 hours in both local currency and in Bitcoin, useful for anyone nervous about throwing more money into the market. It also comes in two flavours – Delta, a free application with limited feature access, and Delta Pro, a paid-for version that includes a fairly lengthy list of functionalities and toolkits.

“Our goal is to provide a solution that has the best functionalities so that anyone can achieve their investment goals,” concludes Nicolas Van Hoorde, CEO and co-founder of Delta. “We have introduced numerous iterations of the app since we launched and are now on Delta 1.7. Each update adds in new features to ensure investors stay ahead of the volatile, vibrant and ever-changing crypto market.”