Designing a personal logo can be very challenging for most professionals. It’s a big process that takes a very strong dedication and a clear vision as to how you intend to see your ideal logo. But when it comes to designing logo, there are many simple dos and don’ts to follow. Rather than getting right into that technical side, a professional should first address some simple but essential guidelines and practical tips that will ultimately get you a certain desired end result. The end result will depend on how you do it and on the style you choose. Here are some of the basic rules and suggestions that you might find useful.
Avoid Negative Space: The first rule when it comes to designing a logo is that you need to avoid using negative space. This space is sometimes used unnecessarily to create something that doesn’t fit or is not visually appealing. So avoid the use of negative space when designing logos. A good logo does not require much negative space. Usually it needs just a small part of the logo in the middle to make it look more appealing.
Use Inspiration From Current Industry Trends: When designing a logo, you should first try to get inspired from the current industry trends that are going on. In addition to that, make sure you also take into consideration the type of people who will be the consumers of your product. What kind of images and designs are they going to like? Do they go for bold and striking colors or they prefer something more subtle and classy? Once you have some ideas about the kind of people who will be buying your products, you can then come up with a better logo idea.
Don’t overcrowd Your Design Elements: Even if your logo is small and compact in size, it still needs to be presentable. The font, color and other design elements of your logo should be in a way that they don’t become too overwhelming for the viewer. It is important to remember that the personality of your brand identity should not be lost in the design elements of your logo. If your logo starts to lose its character, then it’s time to look for a new designer.
Don’t overcrowd your design with texts and images: When designing a logo, keep in mind that only a few elements need to be added for it to stand out from the rest of the logos. It is best to have a simple logo design because it helps in retaining the brand identity easily. Complex logos often become a source of distraction for users. Also, if there are too many texts and images in your logo, then it takes a long time for the viewer to understand what the symbol stands for. Sometimes adding texts can also cause your design elements to get cut off or distorted. So make sure that your logo doesn’t have too much information added onto it.
Inspiration: You can always get an inspiration for designing a logo by browsing through various products and logos in the market. Once you find a good logo, try copying its features and then make changes to it. By doing so, you will get a unique logo that will truly speak on your behalf. You can even incorporate the elements of your brand into your logo to make sure that you don’t compromise the overall concept.
Choose the right colors: Your logo should be designed in the most appropriate colors according to the purpose and audience. For instance, if you want your business to appeal to a younger crowd, then you should go for colors such as lime green, orange, lime, yellow, and red. These colors are known to be quite eye-catching and most people prefer to use them when they design their logos. Another tip that you should remember is that most logos don’t actually appeal to all. If you are targeting the younger generation, then colors such as blue and pink are best suited while those that are suitable for the older people will work better.
Use the right font: When designing a personal logo, make sure that you use only the fonts that you are comfortable with. Most professionals will recommend you to use a professional-looking font to make sure that the overall effect is neat, clean, and crisp. You can also use bold styles for text to make sure that it is easily read. Always check the typeface that you are using. Most logos these days are designed using only the Times New Roman or Arial typefaces.