Crib Mattress Market: Introduction

• A crib is a cozy small bed for infants and toddlers that has high sides all over known as slats. Slats keep the children safe from falling down. A crib mattress is made specifically for children’s cribs and cots, which offers comfort & safety and all the basic structures which include padding, the core, flame retardant materials and chemicals, and the covering.

Key Drivers of the Global Crib Mattress Market

• Increasing concerns among parents regarding special care of their newborn babies & toddlers in every aspect is boosting the demand for advanced baby products which are natural. Children are taken special care by parents in terms of food, clothing, and sleeping essentials. Several regional government bodies are taking steps and supporting children, ensuring a safe and hygienic environment to grow and nurture. Additionally, manufacturers are designing children’s mattresses which satisfy the needs and demands of users by introducing several varieties of children’s mattresses such as toddler mattress, foam/latex mattress, and crib mattress with additional customization. This is helping to gain trust of existing customers and expand the customer base, which is boosting the crib mattress market globally.

Factors Restraining the Global Crib Mattress Market

• Lack of awareness about crib mattress in emerging countries may hamper the growth of the crib mattress market.
• Chemicals used while making mattresses can prevent consumers from buying such products in terms of concerns regarding children’s health.

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Market in Asia Pacific to Expand Rapidly

• In terms of geography, the global crib mattress market can be divided into five regions: North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA)
• North America country-level analysis features the U.S., Canada, and Rest of North America. Analysis and forecast of the crib mattress market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the crib mattress market analysis and forecast of GCC countries, South Africa, and Rest of Middle East & Africa. The South America crib mattress market is segmented into Brazil, and Rest of South America.
• North America accounted for largest share of the global crib mattress market due to the increasing number of consumers adopting a clean & hygienic lifestyle. In the U.S. it is mandatory for manufacturers of crib mattresses to meet federal standards in terms of avoiding the risk of catching fire, which is fueling the demand for baby cribs & cots. This is expected to drive the growth of the crib mattress market in North America.
• The crib mattress market in Asia Pacific is projected to expand rapidly during the forecast period due to the large population in countries such as China and India. Increase in population of children and increasing number of nuclear families are boosting the demand for children’s cots and crib mattresses. Hence, companies are influenced to undertake continuous product innovation and contribute toward the growth of the crib mattress market in the Asia Pacific region.

Key Players Operating in the Global Market

Crib mattress manufacturers are strategizing and becoming more proficient in developing innovative mattresses, which will enhance their competitive advantage and increase their market share globally. Improving economic conditions in developing countries is offering huge scope for manufacturers of children’s products. Additionally, government bodies taking initiatives in terms of safety to prevent hazards is also driving the crib mattress market.

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A few of the key players operating in the global crib mattress market are:

• Inter IKEA Systems B.V.
• Newton Baby Inc.
• Delta Children’s Products Corp.
• Sleepez USA Inc.
• Moonlight Slumber
• Kolcraft Enterprises Inc. (Sealybaby)
• Organic Exchange Inc. (Essentia)
• Naturalmat USA
• Colgate Mattress
• Hunker

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

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