CREATIVE AGENCY WATERS COMMITS TO INVESTING A FIFTH OF ITS PROFITS IN STAFF

Creative agency WATERShas announced the company has made a commitment to invest 20 percent of its annual profits in staff training.

Waters Image - Rhian East and Rachael Wheatley
Waters Image – Rhian East and Rachael Wheatley

The creative agency based in Wales, acclaims its successes to its dedicated and driven team, crediting them as the company’s foundation. An annual profit investment of approximately 20 percent is being made to ensure staff receive first-class training to further their knowledge and skill base.

A portion of this substantial investment was recently used to enable WATERS staff to attend a two-day ICT conference in Boston’s Massachusetts Institute of Technology (MIT), regarded as one of the world’s top universities.

Rhian East, director at WATERS explained:

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“We pride ourselves on investing significant time and money into our team, which allows them to feel valued and shows our appreciation for their work. The trip to Boston enabled the WATERS team to expand their expertise as well as gain knowledge from a globally recognised institute leading the tech and creative industry.

“Here in the UK there is a heavy amount of competition in the creative industry we’re in, but it’s healthy and motivates us all to keep striving to improve. The Boston MIT conference has opened our eyes to a whole new aspect of the creative industry and has allowed us to relay fresh, innovative and unrivalled ideas to the rest of the team.”

WATERS was selected to attend the two-day MIT conference through the Welsh Government’s Trade Mission programme. The MIT conference coincided with WATERS’ rebrand, which took place last month (May), and its expansion into new fast-growth sectors such as the life sciences.

The company’s directors Rachael Wheatley and Rhian East felt attending the conference was a necessary step toward WATERS being established as a market leader in the UK. The conference covered artificial intelligence, cyber security and the future of work – all relative and important topics to the company and its client base.

In addition to the Boston MIT conference, WATERS’ staff recently attended Digital 2016 in the Celtic Manor Resort in South Wales – an annual event bringing together businesses across the creative and digital industries to gain advice, network and learn about new innovations.

As well as sending staff to external events and conferences, WATERS ensures an internal monthly training session is enforced so staff can share their knowledge and experiences in a particular subject, encouraging team members to always learn new concepts.

WATERS’ efforts to prioritise staff members has been recognised through its Investors in People accreditation, something its directors are very proud of. Rachael Wheatley commented:

“Our internal as well as external efforts have led us to great achievements, making us a unified and incredibly strong team and ensuring services to our clients are informed and of the highest standard. We all work collaboratively and thrive from sharing new skills, and prosper from the fact we’re all on the same page. I could not be more proud of my team and our achievements.”

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