Digital Marketing needs and creates data. But simply having information is not going to move things. That path is content.

Content marketing is the backbone of any successful online business. That path is no different than that of a physical marketer. Even if your product is physical, you still need to present people with information designed to keep them interested. This can be in the form of articles, videos, E-books or blogs. Once your product has “made it” through all those paths, content marketing is a critical component. Consumers start to like and trust you once your content has created that emotional connection.

Now that you’ve recognized the need for content, how do you get people interested in you? Well, a content marketer knows the power of digital marketing quotes. They can quote something that is relevant (like the bestselling author) or something that is juicy but less relevant (a celebrity’s sex tape). Either way they are providing some valuable information designed to keep visitors interested.

It’s no secret that content marketing is becoming more important than ever. But what many marketers fail to recognize is that you can create a huge amount of buzz with very little marketing. Take for example the recent keynote speaker who talked about the power of social media. She spoke about how she gets hundreds of new leads every week. However, because of her speaking engagements she didn’t have the chance to market herself or sell herself – all she did was talk. And one of the best things about social media is that it allows you to reach thousands of people in only 24 hours.

So what does that have to do with content marketing strategy? Well if you create content that is of value and share it with your target audience on a regular basis it will begin to establish you as an expert in your field. But, how do you know when is the right time to engage? You know when you’re getting the most response. The best time to create content is when you have an optin email list ready to provide the content – then you know it will be the right time to make your pitch.

Now how can you tell if it’s the right time to create content? Well the best method is… testing. If you want to create content marketing campaigns in the future, you’ll never know how effective they are without testing them. Get an optin email marketing list today and test your campaigns. What works best?

Once you’ve created a powerful email marketing campaign, you will have to decide how you use it. Do you use it exclusively to send customers your unique offers? Or is it better utilized as a method of connecting with your target audience and creating the buzz? A great example of this would be a new digital marketing or email marketing company giving away a free book as a thank you for joining their list. As you can see, by using social media marketing for email marketing purposes, it can be used for more than just sending a thank you message.

What’s the number one mistake digital marketing gurus make? It’s taking their prospects for granted. They don’t understand why it’s important to take the time now to get their attention and build a relationship. Most digital marketing experts will tell you that they have seen this mistake countless times. So, instead of rushing out to connect with your market, think about how you can get their attention today and position yourself as the expert in your particular niche.