Comcast's Sky advances talks to acquire ITV unit with performance-based payout, sources say - Finance news and analysis from Global Banking & Finance Review
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Comcast's Sky advances talks to acquire ITV unit with performance-based payout, sources say

Published by Global Banking & Finance Review

Posted on May 13, 2026

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· Last updated: May 13, 2026

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Sky Nears Agreement to Acquire ITV Media & Entertainment with Earn-out Deal

Sky's Acquisition of ITV's Media and Entertainment Unit: Details and Implications

By Amy-Jo Crowley and Paul Sandle

Deal Structure and Valuation

LONDON, May 13 (Reuters) - Comcast-owned Sky is advancing towards a deal to acquire ITV's Media and Entertainment unit in a transaction that will include a payout dependent on the British broadcaster's performance, three people familiar with the matter said.  

The broadcaster that is home to "Coronation Street" and "I'm a Celebrity..." said in November it was in talks to sell its M&E unit to pay-TV group Sky in a deal that would value the business at 1.6 billion pounds ($2.18 billion). The tie-up aims to create a top-three UK streamer to compete with Netflix, YouTube, Amazon Prime Video and Disney+.

Earn-out Component

Under the terms being discussed, a portion of the compensation will be contingent on the future performance of the business, the people said. Two of the people said the so-called earn-out portion amounted to around 200 million pounds ($270.34 million).

ITV Studios Gains and Strategic Moves

Acquisition of Sky TV Series Rights

ITV STUDIOS GAINS SOME SKY TV SERIES RIGHTS

The transaction is also set to include ITV Studios buying a production unit of Sky that holds the rights to a number of TV series, the people said.

Impact on ITV Studios

The acquisition would bolster ITV Studios’ scripted portfolio and allow it to retain control of valuable intellectual property as ITV exits its media and entertainment arm. ITV Studios would be a standalone business after the deal with Comcast. 

Unreported Deal Structure

The structure of the deal under negotiation has not previously been reported.

Timeline and Potential Outcomes

If negotiations and financing are concluded successfully, ​a deal could be announced as soon as next month, the people said. The sources, ​who asked not to be named because the matter is confidential, ⁠said there remained a chance of no deal.

ITV, Comcast and Sky declined to comment. 

Market Context and Challenges

UK Broadcast Market Volatility

UK BROADCAST MARKET VOLATILITY 

Having a portion of the deal based on future performance highlights the volatility of the broadcast market in the UK, where channels like ITV are facing declining advertising.  

Negotiation Delays

Talks had slowed in recent months, after a lull in engagement from Comcast's Philadelphia headquarters partly due to complications related to the spinout of Studios, which makes many of ITV's biggest shows, sources told Reuters previously. 

($1 = 0.7398 pound)

(Reporting by Amy-Jo Crowley and Paul Sandle in LondonEditing by Anousha Sakoui and Matthew Lewis)

Key Takeaways

  • Deal progressing on ITV’s M&E sale to Sky, valued at £1.6 bn with a £200 m performance‑based earn‑out
  • ITV Studios to acquire a Sky production unit holding series rights, preserving intellectual property
  • Deal could be announced as early as June if financing and negotiations conclude successfully

Frequently Asked Questions

What is Sky planning to acquire from ITV?
Sky is advancing towards a deal to acquire ITV's Media and Entertainment unit, with part of the payout based on ITV's future performance.
How much is ITV's Media and Entertainment unit valued at in the deal?
The unit is valued at approximately 1.6 billion pounds ($2.18 billion) in the proposed transaction.
What is the purpose of the performance-based payout?
A portion of the compensation, estimated around 200 million pounds, will be contingent on the future performance of the business, highlighting UK broadcast market volatility.
What additional assets are involved in the Sky and ITV deal?
ITV Studios is set to acquire a Sky production unit holding the rights to several TV series, bolstering ITV Studios’ scripted portfolio.
When could the Sky and ITV deal be announced?
If negotiations and financing conclude successfully, the deal could be announced as soon as next month.

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