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    Home > Investing > Coca-Cola lifts forecasts as demand keeps pace with pricier sodas
    Investing

    Coca-Cola lifts forecasts as demand keeps pace with pricier sodas

    Published by Jessica Weisman-Pitts

    Posted on October 25, 2022

    2 min read

    Last updated: February 3, 2026

    This image showcases Coca-Cola bottles in a retail setting, symbolizing the company's recent price hikes and positive market performance. As Coca-Cola raises its annual forecasts, the image connects to the brand's resilience in consumer demand despite rising costs.
    Display of Coca-Cola bottles highlighting increased prices amid strong demand - Global Banking & Finance Review
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    Tags:consumer perceptionfinancial communitycorporate profitsfinancial management

    By Uday Sampath Kumar and Granth Vanaik

    (Reuters) -Coca-Cola Co on Tuesday joined rival PepsiCo Inc in raising annual forecasts as the two top sugary soda makers benefit from multiple price increases that have so far failed to take the fizz out of demand.

    Shares of Coca-Cola rose 2.3% after the soda giant also beat third-quarter revenue and profit estimates.

    A near-domination of the global carbonated drinks market has encouraged Coke and PepsiCo to raise prices this year on expectations that their products are traditionally among the last to feel the pinch during an economic slowdown.

    Average selling prices jumped 12% in the September quarter, the maker of Sprite and Fanta said, while unit case volumes increased 4%.

    “That is much more resilient volume growth than we would normally expect, given the pricing actions (Coca-Cola and Pepsi)are taking,” Bernstein analyst Callum Elliott said.

    Still, Coca-Cola executives on an earnings call warned that signs are emerging of inflation taking a bigger bite out of consumer spending power, especially in Europe.

    Consumer demand in categories like juices and bottled water in the region is shifting toward cheaper private label brands, they said.

    Chief Executive Officer James Quincey said the company was prepared for a more frugal customer by rolling out smaller capacity bottles and reducing the number of cans in multi-packs to keep prices more stable.

    On an adjusted basis, Coca-Cola earned 69 cents per share on net revenue of $11.1 billion. Analysts had expected earnings of 64 cents per share on revenue of $10.52 billion, according to IBES data from Refinitiv.

    The company forecast organic revenue to rise 14% to 15% in 2022, compared to prior expectation of 12% to 13% increase. It raised its full-year adjusted earnings per share growth forecast to 6% to 7%, from 5% to 6%.

    (Reporting by Uday Sampath and Granth Vanaik in Bengaluru; Editing by Sriraj Kalluvila)

    Frequently Asked Questions about Coca-Cola lifts forecasts as demand keeps pace with pricier sodas

    1What is inflation?

    Inflation is the rate at which the general level of prices for goods and services rises, eroding purchasing power. It indicates how much more expensive a set of goods and services has become over a certain period.

    2What is consumer demand?

    Consumer demand refers to the desire of consumers to purchase goods and services at given prices. It is a key driver of economic activity and can influence pricing and production decisions.

    3What is revenue?

    Revenue is the total amount of money generated by the sale of goods or services before any expenses are deducted. It is a critical measure of a company's financial performance.

    4What is a price increase?

    A price increase occurs when the cost of a product or service rises. This can be due to various factors, including increased production costs, demand exceeding supply, or inflation.

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