The internet has been a game changer in many ways, but perhaps the biggest of them all is the way we share our experiences. With the rise of social media and 1.6 Billion of us now on Facebook, our photo albums have gone digital. But is this actually true?
When Citybase Apartments surveyed their leisure customers for their behaviour, it transpired that 57% of them prefer to share their traveling experience with friends in person after their holiday;
41% share their experience on social media on their return; and, to our surprise, only 44% of travellers surveyed shared their experiences during their trip, despite 31% of men and 24% of women declaring their most important travel item is their phone or tablet and 24% of men declaring their laptop is their second most important travel item.
And that is not all the survey revealed…