Finance
China's Labubu-maker picks London for European HQ in boost for UK
Published by Global Banking and Finance Review
Posted on January 30, 2026
2 min readLast updated: January 30, 2026
Quick Summary
Pop Mart selects London for its European HQ, planning seven UK stores, including a flagship on Oxford Street. This move is part of broader UK-China economic cooperation.
Pop Mart Chooses London for European Headquarters, Expanding UK Presence
Pop Mart's Expansion into the UK
SHANGHAI, Jan 30 (Reuters) - Pop Mart, the maker of the famous Labubu doll, named London for its new regional headquarters, and said it would open seven more UK stores, as British Prime Minister Keir Starmer secured the "ugly-cute" investment on his trip to China.
Details of the New Stores
Starmer's four-day visit aims to inject growth into Britain's economy by strengthening ties between the countries through improved market access, lower tariffs and investment deals, such as Pop Mart's.
Economic Impact of Investment
The Labubu dolls, whose toothy grin and pointy ears are behind their intentionally imperfect "ugly-cute" appeal, have become collector's items since going viral on social media 18 months ago.
Statements from Leadership
Starmer's visit has secured export deals worth 2.2 billion pounds ($3.02 billion) as well as market access valued at 2.3 billion pounds over five years, and hundreds of millions of pounds in investment, a statement from his office said on Friday.
LOCATIONS INCLUDE BIRMINGHAM, CARDIFF AND OXFORD STREET
Pop Mart will open in seven locations in Britain, including Birmingham, Cardiff and a new flagship store on London's Oxford Street. It also plans 20 more stores across Europe.
The investment will create over 150 jobs in Britain, the statement said.
"London stands at the heart of the global creative ecosystem, and we are thrilled to plant our European roots here," Grant Wang, Pop Mart's founder and chief executive, said in a statement.
Pop Mart is one of a group of Chinese consumer-facing companies, including fashion retailer Urban Revivo and coffee chain Luckin, that are turning to overseas markets to try to counter weaker domestic spending linked to a prolonged property crisis and wage security concerns.
Starmer's office also said Chinese energy storage firm HiTHIUM would invest 200 million pounds in Britain, adding 300 jobs, and life sciences group Asymchem would create 150 jobs by expanding its UK operations.
($1 = 0.7275 pounds)
(Reporting by Andrew MacAskill, writing by Sarah Young; editing by Barbara Lewis)
Key Takeaways
- •Pop Mart chooses London for its European headquarters.
- •Seven new UK stores planned, including a flagship on Oxford Street.
- •Investment expected to create over 150 jobs in Britain.
- •Part of broader UK-China economic cooperation during Starmer's visit.
- •Chinese companies expanding overseas due to domestic market challenges.
Frequently Asked Questions about China's Labubu-maker picks London for European HQ in boost for UK
1What is investment?
Investment refers to the allocation of resources, usually money, to generate income or profit. It can involve purchasing assets like stocks, bonds, or real estate.
2What is job creation?
Job creation is the process of providing new employment opportunities, often through business expansion or new ventures, which contributes to economic growth.
3What is consumer perception?
Consumer perception is how individuals view and interpret brands, products, or services based on their experiences, beliefs, and marketing communications.