Brochure designs are not just limited to the actual design or pictures that you intend to use in your brochure. Instead, it’s a combination of various elements working together in harmony to create your brochure functional and effective. Factors like the text you use, the content, and the kind of paper on which you distribute your brochure have to be given special consideration during the design planning phase. Here are some tips for making a good brochure design:
o Consider your audience – It is important to consider the target market of your brochures before anything else. Is it intended to appeal to an international audience? What geographical area does your brochure target? What is your brochure’s focus? Once you have answers to these questions, you will be able to design your brochure more effectively.
o Understand the purpose of your brochure’s – Are you looking to achieve a branding effect? Would you like to build brand recognition for your product? Or would you like to make a statement with your brochure design? Understanding the real purpose of your brochure folds will help you decide which folds to use and which ones you should avoid. Ultimately, this understanding will help you create an impact with your brochures.
o Use two different folding types – Today, many brochure companies are using the tri-fold and z-fold in their brochure production. However, tri-fold brochures are generally thought to be less appealing than z-fold brochures. This is because many people find it difficult to read information written on a tri-fold brochure. Likewise, most people find it difficult to differentiate between the inner and outer tri-fold. Z-fold brochures are considered to be more attractive because they offer more space for detailed marketing information. If you want your brochures to look striking, you should definitely try using both tri-fold and z-fold brochure designs.
o Create visual interest with contrasting colors – When creating brochure folds, you should always aim to create visual interest. One way to do this is to create a visual appeal with your colors. Try to create contrast between reds, blues, yellows, or any other colors that create a visual interest. You can also use one color to contrast against another. For example, try a red on top of a white background or a white on top of a red background.
o Use three colors to achieve a visual flow – When creating a brochure with three colors, try to keep the colors in the center constant. Try to make all three colors work together as one. This means that all three colors must compliment each other such that they do not seem out of place. For example, you can use a light blue background image and then apply a dark red to the contact information. It will look good. However, if you do not do this, it will look like the background images are out of place and do not belong together.
o Use visual effects to draw the eye – Visual effects are a great means to draw the viewer’s attention to certain areas of your text or contact information. One of the best ways to draw the viewer’s attention to the center of the page is to use light blue backgrounds. Also, you can use light or dark grey to create contrast. Also, use darker or lighter colors for the border images or for the white space around your images.
o Create a unique body text – Once you have designed the brochure template, the next thing you need to do is to write your body text. There are a number of different styles you can choose from such as Times New Roman or Arial. You can also use a regular typeface for most of your text. However, you must make sure that the font style and size do not interfere with one another.