Broadstreet Global: How a Greenville-based Private Equity Firm is Scaling Southern Hospitality with Iconic Hotel Brands

Broadstreet Global, the Greenville-based private equity firm, is reshaping South Carolina's investment landscape with its disciplined approach to hospitality investments and expansion. The firm has rapidly established itself as a leading hospitality private equity investor across the Carolinas and Southeast US markets, with a growing portfolio of premium hotel properties anchored by strategic partnerships with major brands.

Leading this expansion is Broadstreet Global Partner David Berger, whose two decades of hospitality experience positions the firm as a formidable real estate private equity player in South Carolina. With the recent successful opening of the Element by Marriott Charleston Airport and multiple projects in development, the firm exemplifies how middle market private equity firms can create significant value through focused regional expertise.

We spoke with Berger about Broadstreet Global's hospitality footprint, the advantages of their private equity investment approach in the Carolinas, and how community engagement drives long-term success.

Q&A with David Berger on Broadstreet Global's Hospitality Investment Strategy

Q: David, can you tell us a bit about your background and your role at Broadstreet Global?

David Berger: I've been in the hospitality industry for over 2 decades. Before joining Broadstreet Global, I worked as the Chief Operating Officer at Hospitality America, where our team was responsible for managing over one billion dollars in hotel assets with approximately 800 service professionals. Today, I serve as a Partner with Broadstreet Global, overseeing our growing hospitality portfolio among other sectors. I play a pivotal role in the firm's investment strategies, especially in the hospitality and infrastructure land development sectors.

Q: What initially attracted you to the hospitality industry, and what keeps you motivated?

David Berger: I've always been fascinated by the intersection of service and real estate. The hospitality industry offers a unique blend of these elements.

What keeps me motivated is the dynamic nature of Broadstreet Global’s business, the constant evolution of expectations, opportunities for innovation, and the ability to positively impact local communities through job creation and economic growth.

Q: Broadstreet Global has seen significant growth in the hospitality sector. Can you share your thoughts on the firm's strategy?

David Berger: Our approach at Broadstreet Global is all about smart, regional growth. We focus on key markets in the Carolinas and broader Southeast region, particularly those with high demand for tourism and business travel. We believe that having a strong presence in these regions allows us to build deep local expertise and create more efficient operations. Our goal is to provide high-quality accommodations in prime locations, like Charleston, Greenville, Daytona Beach, Miami and more, while also focusing on areas that show strong potential for future growth.

This approach aligns perfectly with our identity as a private equity firm in South Carolina that understands regional market dynamics. By concentrating our efforts, we can move faster and deliver better outcomes for our investors.

Broadstreet Global's Southeast Development Portfolio

Q: What are some of the key projects Broadstreet Global has undertaken in the hospitality sector under your leadership?

David Berger: We've had the opportunity to work on several exciting projects. For example, the Element by Marriott at Charleston Airport, which opened in 2025, was a significant milestone for us. It's an extended-stay hotel that offers travelers flexibility, which is increasingly important. We also have several properties in North Myrtle Beach, Raleigh, and Ormond Beach, with each project offering unique features designed to cater to both short-term and long-term stays.

These projects represent our commitment to creating private equity partnerships that generate consistent returns while serving growing markets across the Southeast US.

Photo Credit: Aerial Innovations

Construction advances on Broadstreet Global's striking Residence Inn by Marriott Ormond Beach, demonstrating the private equity firm's commitment to world-class hospitality development.

Q: How does Broadstreet's regional focus set it apart from other firms in the hospitality business?

David Berger: We can dedicate time and resources to really understanding each market we enter, ensuring that our properties meet the specific needs of the community and the traveling public. This approach enables us to act quickly on market opportunities, provide better customer service, and ultimately, generate favorable results for our investors.

This is especially valuable for accredited investor opportunities in the Carolinas, where our deep market knowledge translates into more stable investment profiles compared to firms operating nationally, without any local expertise.

Q: What role does community involvement play in Broadstreet Global’s success?

David Berger: At Broadstreet Global, community involvement is integral to our success. We understand that our hotels and other properties are not just buildings, they are part of the local fabric. By engaging with businesses, tourism boards, and other organizations, we can create synergies that benefit both the community. In Greenville, for example, I've been actively involved with VisitGreenvilleSC and the Accommodations Tax Advisory Committee, and these experiences have enriched my understanding of how to build businesses that benefit the whole community.

Q: How do you envision the future of Broadstreet Global's portfolio?

David Berger: Looking ahead, I see Broadstreet Global continuing to grow in both established and emerging markets. We're always looking for opportunities to expand into sectors and geographic regions where we can make a real impact. At the same time, we'll continue to leverage our existing portfolio to maximize value and profitability. We're committed to evolving with the needs of the modern investor while maintaining a focus on our values of operational excellence and community development.

Q: What advice would you give to someone looking to pursue a career in the hospitality industry?

David Berger: My advice would be to focus on building a strong foundation in the basics: operations, customer service, and understanding the financial side of the business. The hospitality industry is fast-paced and constantly changing, so adaptability is key. It's also essential to develop strong relationships, not just with clients but with employees, partners, and community stakeholders. Ultimately, hospitality is about people, and the better you are at connecting with others, the more successful you'll be.

Q: Finally, what excites you the most about the future of Broadstreet Global's growth in hospitality?

David Berger: The most exciting part is the potential we have to shape the future of hospitality in the Carolinas. We're not just building hotels, we're creating lasting partnerships, contributing to local economies, and helping to define what great hospitality looks like in these communities. It's incredibly rewarding to be part of a team that is pushing boundaries and setting new standards for service, innovation, and community engagement.

Broadstreet Global's Strategic Market Positioning

David Berger's leadership at Broadstreet Global demonstrates how focused regional expertise can drive outsized returns in hospitality and other sectors. As a private equity infrastructure developer with roots in South Carolina, Broadstreet Global has successfully positioned itself to capitalize on the continued economic expansion and tourism growth in the Southeast US.