Brands against Brexit: a risky business

Sven Hughes, CEO and Founder of Verbalisation

BREXIT is back on the agenda. The internal political turmoil in Theresa May’s cabinet has rocked the government.

The Chequers agreement has claimed two of the Prime Minister’s most high-profile Brexiteers and prompted a re-shuffle but as a CEO and as a British business owner, my point of view is that should we not embrace Brexit and leave the European Union with our head held high?

The business opportunities for Britain outside of the common market are endless. All the commentators and media onlookers need to stop wagging their fingers at the Conservative government and instead approach Brexit with fresh and renewed enthusiasm. The opportunities for trading with countries and markets away from the European Union are there and ripe for the taking. Personally, I am excited about Brexit, with large companies like Airbus and BMW warning that the negotiations need to benefit big business. The government is certainly listening to these business leaders, but should we not be more upbeat about what lies ahead for us after March 2019?

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We need to start promoting Brexit Britain. Fly the flag around the world and to business leaders far and wide. British brands need to be championed and we must be utilising our innovative skills in marketing and brand promotion to the wider world and striking back against these brands like BMW who are threatening to move jobs away from our fine lands.

British workers have specific skills in industries like my own – marketing and soft power. We lead the world as our workforce in the services are second to none. If you look at what our best British exports are now, industries that take advantage of our educated and highly skilled middle-classes are our most valuable commodity in 2018. Our marketing firms, educational institutions and technological companies push the boundaries and are the exports that should be celebrated on the world stage.

With the US imposing fresh trade tariffs on the EU and China, and becoming increasingly isolationist in their economic policies, there will be a gap in the global market for our businesses to trade with a wide-range of countries from China, Russia and separately with America itself. All away from the constraints we have been under as a member of the European Union. Why are we not working more with Russian companies and advising them on their marketing strategies? Our British schools and higher education facilities should be starting businesses and academies in China. Ultimately by looking far and wide for our new trade agreements, the British economy will surely flourish.

Diversification of our key industries and exports is paramount. There will be new opportunities that will arise post-Brexit and we need our service industries to grasp this with both hands rather than try to re-work old relationships with businesses in the European Union.

Here at my company Verbalisation we have recruited professionals with a wide-range of backgrounds. British marketing professionals, ex British army servicemen who have experience in psychological operations and senior managers and directors who have worked in large multi-national corporations and all of whom have come together under one roof at our offices in London to create a marketing firm that can work with a wide-range of international clients on targeted marketing campaigns, helping their businesses grow. We use all the skills that my workforce has to advise and help our clients update and mature in 2018.

We need to keep in mind the objectives and the goals of why the British people voted for Brexit in the first place. Hopefully, we can catch the ball with both hands and run with it. Whatever the deal is agreed by Theresa May and her cabinet or even if it is another Prime Minister behind the door at Number 10 Downing Street, we must be positive and plan to capitalise on Brexit Britain.

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