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    Home > Investing > BMW sees pressure in Europe as inflation hits buyers
    Investing

    BMW sees pressure in Europe as inflation hits buyers

    Published by Jessica Weisman-Pitts

    Posted on November 3, 2022

    3 min read

    Last updated: February 3, 2026

    The BMW logo represents the luxury automaker's brand as it faces challenges from rising inflation and interest rates in Europe. This image ties into the article discussing BMW's sales outlook and market pressures.
    BMW logo symbolizing the luxury carmaker's market position amid inflation - Global Banking & Finance Review
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    Tags:GDPinterest ratesfinancial marketseconomic growthconsumer perception

    By Paul Carrel and Nick Carey

    BERLIN (Reuters) -BMW expects strong sales growth in the fourth quarter, but warned rising inflation and interest rates would start to weigh on European demand in particular in the coming months.

    The German premium automaker beat forecasts with a rise in third quarter profit, as higher car prices offset a dip in sales volumes caused by supply chain issues, including a semiconductor chip shortage that has curtailed output for carmakers globally.

    Finance chief Nicolas Peter said BMW expected recent positive momentum to continue into next year. Though 2022 sales would be slightly lower than in 2021, sales of fully electric vehicles should double, he said.

    But he added rising inflation and interest rates would likely weigh on orders.

    “This is causing conditions for consumers to deteriorate, which will affect their behaviour in the coming months,” Peter told journalists on a conference call. “We therefore continue to expect our higher-than-average order books to normalise, especially in Europe.”

    BMW shares were down 4.5% to 76.65 euros at 1010 GMT.

    “We suspect many investors were expecting a guidance raise and (as) such could see shares pressured on the day,” Royal Bank of Canada analyst Tom Narayan wrote in a client note. “That said, BMW is notoriously conservative with its guidance.”

    Peter said BMW was trimming vehicle inventories and had recognised higher provisions for credit risks because of worsening conditions for consumers, but added its credit loss ratio remained at a historically low level.

    He said the economic outlook next year for both the United States and China was better than for Europe, which could help offset the impact of a possible recession in the latter.

    BMW’s third-quarter revenue jumped 35.3% to 37.18 billion euros ($36.49 billion), beating analysts’ average forecast of 35.32 billion euros, according to Refinitiv.

    The Munich-based carmaker made a pretax profit of 4.1 billion euros, topping the forecast of 3.4 billion, and kept its full-year automotive operating margin guidance of 7-9%.

    World No. 3 carmaker Stellantis also reported a strong rise in third-quarter revenues on Thursday.

    BMW said its research and development costs hit 4.9 billion euros for the first nine months of the year, up 12.6% year-on-year. It is investing heavily in a new range of electric vehicles designed from the ground up on dedicated car platforms.

    ($1 = 1.0190 euros)

    (Reporting by Nick Carey and Paul CarrelWriting by Maria SheahanEditing by David Goodman and Mark Potter)

    Frequently Asked Questions about BMW sees pressure in Europe as inflation hits buyers

    1What is inflation?

    Inflation is the rate at which the general level of prices for goods and services rises, eroding purchasing power. It is typically measured by the Consumer Price Index (CPI) or Producer Price Index (PPI).

    2What are interest rates?

    Interest rates are the amount charged by lenders to borrowers for the use of money, expressed as a percentage of the principal. They can influence economic activity and consumer spending.

    3What is consumer perception?

    Consumer perception refers to the way consumers view and interpret products, brands, and services based on their experiences, beliefs, and attitudes, influencing their purchasing decisions.

    4What is economic growth?

    Economic growth is the increase in the production of goods and services in an economy over a period, typically measured as the percentage increase in real GDP.

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