Business
BEYOND ANALYSIS: BRIDGING THE GAP BETWEEN DATA, TECHNOLOGY AND BUSINESS
Published by Gbaf News
Posted on September 5, 2013
8 min readLast updated: January 22, 2026
Global Banking and Finance Review
Company
Published by Gbaf News
Posted on September 5, 2013
8 min readLast updated: January 22, 2026
COMPANY NAME: Beyond Analysis
NATURE OF BUSINESS:
Beyond Analysis is a leading customer insight and strategy business, founded by Paul Alexander and William Beresford in 2007. Six years later, the team comprises over 80 people based in offices in London, Singapore, Sydney, Boulder and Cape Town.
Beyond Analysis works with some of the world’s largest consumer brands to harness the power of their data and adopt a customer-led approach to their decision making. The company’s ethos is that the customer should be at the heart of everything it and its clients do, and it is passionate about using the power of data to achieve this: finding it; collating it; interpreting it and unlocking its value.
Paul Alexander
Through both people and technology, Beyond Analysis identifies the value in clients’ data, turns this data into insight and creates programmes of sustainable change and engaging customer relations. It brings together multiple data sources to interpret consumer trends and gives clients a clear line of sight to help them grow their business.
LOCATIONS & MARKETS BEYOND ANALYSIS OPERATE IN:
Beyond Analysis currently operates within Europe, Africa, Asia, Australia and the US. It has offices in London, Singapore, Sydney, Boulder and Cape Town.
CONTACT INFORMATION:
Address: Unit 10 – 12, 116 Putney Bridge Road, London SW15 2NQ
URL: www.beyondanalysis.net
Phone: 0044 20 8875 7020
KEY EXECUTIVES:
BRIEF HISTORY OF THE COMPANY:
Founded by Paul Alexander and William Beresford in 2007, Beyond Analysis has grown to become a leader in customer insight across the globe. Just one year after being founded, Beyond Analysis launched in Australia. The company’s unique retail and financial services proposition was developed in 2009.
In 2011, Visa Europe took a minority stake in the UK business in order to deliver ground-breaking advances in data analytics. The investment formed part of its strategy to deliver increased value for consumers, retailers and banks through electronic payments, as well as enabling banks and retailers to better segment and target their marketing efforts and drive brand loyalty, purchase behaviour and traffic.
Beyond Analysis has since expanded further: Singapore in 2011; South Africa (via its partnership with UCS) in 2012, and; Denver, Colorado also in 2012.
PRODUCTS / SERVICES OFFERED:
Later this year Beyond Analysis will be launching its new and improved platform and product suite. The new suite will take the company’s existing tools and solutions and automate them, with the aiming of doing for the data analysis sector what Apple did for computing. This will deliver insight as a service platform, enabling clients to quickly spot data variances and immediately diagnose and drill down to understand what is happening – in no more than three clicks of a mouse or swipes of a finger. It will be delivered through clients’ devices of choice to suit the way they work, and shared across their business to keep everyone on the same page and working in the same direction – together.
CSR ACTIVITIES:
Beyond Analysis is committed to supporting charitable organisations. For the first time in 2012, the company selected a ‘Charity of the Year’ to support from both a business and fundraising point of view.
This charity is Rett Syndrome Research Trust UK. As well providing the charity with analytical and campaign support to help grow its community of supporters and donations, the entire UK team at Beyond Analysis also threw themselves into a number of fundraising activities. Activities included a pub quiz and bake off day, as well as sponsored endurance events including a team entry into the Royal Parks Half Marathon.
NOTEWORTHY PROJECTS:
Beyond Analysis was recently awarded the coveted Service Provider Excellence in Application of Analytics award at the 2013 Banking & Payments Asia Trailblazer Awards. The award recognised the company’s outstanding achievement in delivering significant incremental revenue to Robinsons department store, by helping them to better understand their customers and add value to their co-branded OCBC credit card in a fiercely competitive consumer market. By using data-led insight to help the company make decisions, engagement and response rates dramatically improved, with the 12 month pilot providing a return on investment of more than eight times the initial financial outlay.
COMPANY NAME: Beyond Analysis
NATURE OF BUSINESS:
Beyond Analysis is a leading customer insight and strategy business, founded by Paul Alexander and William Beresford in 2007. Six years later, the team comprises over 80 people based in offices in London, Singapore, Sydney, Boulder and Cape Town.
Beyond Analysis works with some of the world’s largest consumer brands to harness the power of their data and adopt a customer-led approach to their decision making. The company’s ethos is that the customer should be at the heart of everything it and its clients do, and it is passionate about using the power of data to achieve this: finding it; collating it; interpreting it and unlocking its value.
Paul Alexander
Through both people and technology, Beyond Analysis identifies the value in clients’ data, turns this data into insight and creates programmes of sustainable change and engaging customer relations. It brings together multiple data sources to interpret consumer trends and gives clients a clear line of sight to help them grow their business.
LOCATIONS & MARKETS BEYOND ANALYSIS OPERATE IN:
Beyond Analysis currently operates within Europe, Africa, Asia, Australia and the US. It has offices in London, Singapore, Sydney, Boulder and Cape Town.
CONTACT INFORMATION:
Address: Unit 10 – 12, 116 Putney Bridge Road, London SW15 2NQ
URL: www.beyondanalysis.net
Phone: 0044 20 8875 7020
KEY EXECUTIVES:
BRIEF HISTORY OF THE COMPANY:
Founded by Paul Alexander and William Beresford in 2007, Beyond Analysis has grown to become a leader in customer insight across the globe. Just one year after being founded, Beyond Analysis launched in Australia. The company’s unique retail and financial services proposition was developed in 2009.
In 2011, Visa Europe took a minority stake in the UK business in order to deliver ground-breaking advances in data analytics. The investment formed part of its strategy to deliver increased value for consumers, retailers and banks through electronic payments, as well as enabling banks and retailers to better segment and target their marketing efforts and drive brand loyalty, purchase behaviour and traffic.
Beyond Analysis has since expanded further: Singapore in 2011; South Africa (via its partnership with UCS) in 2012, and; Denver, Colorado also in 2012.
PRODUCTS / SERVICES OFFERED:
Later this year Beyond Analysis will be launching its new and improved platform and product suite. The new suite will take the company’s existing tools and solutions and automate them, with the aiming of doing for the data analysis sector what Apple did for computing. This will deliver insight as a service platform, enabling clients to quickly spot data variances and immediately diagnose and drill down to understand what is happening – in no more than three clicks of a mouse or swipes of a finger. It will be delivered through clients’ devices of choice to suit the way they work, and shared across their business to keep everyone on the same page and working in the same direction – together.
CSR ACTIVITIES:
Beyond Analysis is committed to supporting charitable organisations. For the first time in 2012, the company selected a ‘Charity of the Year’ to support from both a business and fundraising point of view.
This charity is Rett Syndrome Research Trust UK. As well providing the charity with analytical and campaign support to help grow its community of supporters and donations, the entire UK team at Beyond Analysis also threw themselves into a number of fundraising activities. Activities included a pub quiz and bake off day, as well as sponsored endurance events including a team entry into the Royal Parks Half Marathon.
NOTEWORTHY PROJECTS:
Beyond Analysis was recently awarded the coveted Service Provider Excellence in Application of Analytics award at the 2013 Banking & Payments Asia Trailblazer Awards. The award recognised the company’s outstanding achievement in delivering significant incremental revenue to Robinsons department store, by helping them to better understand their customers and add value to their co-branded OCBC credit card in a fiercely competitive consumer market. By using data-led insight to help the company make decisions, engagement and response rates dramatically improved, with the 12 month pilot providing a return on investment of more than eight times the initial financial outlay.
Explore more articles in the Business category
