Editorial & Advertiser disclosure

Global Banking & Finance Review® is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

Automic – Let’s Automate Business

Published by Gbaf News

Posted on August 29, 2013

4 min read

Last updated: January 22, 2026

Add as preferred source on Google

Illustration of underground mining vehicles used in North America - Global Banking & Finance Review — This image depicts advanced underground mining vehicles, reflecting the projected growth of the North America underground mining vehicle market, valued at ~US$ 1.9 Bn in 2021, driven by increased mining activities.

Company name: Automic

Nature of Business: Everything you need to Automate your business

Markets: Retail, Finance, Energy and Telecommunications.

automic

Contact information
Tel: +44 (0)1189 637614

Key Executives
Jason Lui CEO
Craig Beddis CMO
Andreas Seidl CFO
Guenther Flamm CPO
Paul Forte CSO

Branch Locations
Americas: Seattle, New York, Denver, Chicago, Brazil
Europe: UK, Germany, Switzerland, Austria, France
AsiaPac: Singapore, Hong Kong, Australia, Vietnam

Brief History of The Company
Franz Beranek was a normal guy running a data centre filled with BS2000 systems, each needing his personal attention. The task was mundane and repetitive which sparked a vision for Franz. He imagined a programme that would run these repetitive tasks, allowing him to make more productive use of his time. This was the birth of the business automation tool.

Changes to the technology landscape saw Franz and his team rewrite the automation product creating the first full business automation platform of its kind.

In 1997 Franz commissioned the “UC4 – Universal Control, 4 x better” brand. By 2003 UC4 had secured its first $1m deal and created a technology hub in New York manned by Dave Kellermans and Guenther Flamm.

By 2007 UC4 and AppWorx (who created an automated ERP application) merged forming from a true business winner. Thanks to a new partnership with Senactive, UC4 software would be able to predict the future. Predictive analytics in automation were completely unprecedented in IT.

Now in 2013, UC4 has been rebranded as Automic, looking and sounding completely different. Not acting as just a software vendor, Automic are a partner in transforming clients’ businesses. The automation software is the most powerful product of its kind in the world. Automating every process of day-to-day operation, no matter how complex. On-site, in the cloud and hybrid, seamlessly.

Products/Services offered
Automic ONE Automation 2013 to address all automation needs across business, application and infrastructure processes.

Major projects
Automic is automating some of the largest financial institutes across the globe. From automating market data to providing consistent application deployments we have over 300 customers in the Fortune 500 and are the driving power behind some of the largest enterprises on the stock exchange.

Company name: Automic

Nature of Business: Everything you need to Automate your business

Markets: Retail, Finance, Energy and Telecommunications.

automic

Contact information
Tel: +44 (0)1189 637614

Key Executives
Jason Lui CEO
Craig Beddis CMO
Andreas Seidl CFO
Guenther Flamm CPO
Paul Forte CSO

Branch Locations
Americas: Seattle, New York, Denver, Chicago, Brazil
Europe: UK, Germany, Switzerland, Austria, France
AsiaPac: Singapore, Hong Kong, Australia, Vietnam

Brief History of The Company
Franz Beranek was a normal guy running a data centre filled with BS2000 systems, each needing his personal attention. The task was mundane and repetitive which sparked a vision for Franz. He imagined a programme that would run these repetitive tasks, allowing him to make more productive use of his time. This was the birth of the business automation tool.

Changes to the technology landscape saw Franz and his team rewrite the automation product creating the first full business automation platform of its kind.

In 1997 Franz commissioned the “UC4 – Universal Control, 4 x better” brand. By 2003 UC4 had secured its first $1m deal and created a technology hub in New York manned by Dave Kellermans and Guenther Flamm.

By 2007 UC4 and AppWorx (who created an automated ERP application) merged forming from a true business winner. Thanks to a new partnership with Senactive, UC4 software would be able to predict the future. Predictive analytics in automation were completely unprecedented in IT.

Now in 2013, UC4 has been rebranded as Automic, looking and sounding completely different. Not acting as just a software vendor, Automic are a partner in transforming clients’ businesses. The automation software is the most powerful product of its kind in the world. Automating every process of day-to-day operation, no matter how complex. On-site, in the cloud and hybrid, seamlessly.

Products/Services offered
Automic ONE Automation 2013 to address all automation needs across business, application and infrastructure processes.

Major projects
Automic is automating some of the largest financial institutes across the globe. From automating market data to providing consistent application deployments we have over 300 customers in the Fortune 500 and are the driving power behind some of the largest enterprises on the stock exchange.