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Business

Automic – Let’s Automate Business

Published by Gbaf News

Posted on August 29, 2013

4 min read

· Last updated: October 23, 2023

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Company name: Automic

Comprehensive Business Automation Solutions

Nature of Business: Everything you need to Automate your business

Markets: Retail, Finance, Energy and Telecommunications.

automic

Contact information
Tel: +44 (0)1189 637614

Leadership Team and Key Executives

Key Executives
Jason Lui CEO
Craig Beddis CMO
Andreas Seidl CFO
Guenther Flamm CPO
Paul Forte CSO

Global Branch Locations and Presence

Branch Locations
Americas: Seattle, New York, Denver, Chicago, Brazil
Europe: UK, Germany, Switzerland, Austria, France
AsiaPac: Singapore, Hong Kong, Australia, Vietnam

Company Origins and Early Innovations

Brief History of The Company
Franz Beranek was a normal guy running a data centre filled with BS2000 systems, each needing his personal attention. The task was mundane and repetitive which sparked a vision for Franz. He imagined a programme that would run these repetitive tasks, allowing him to make more productive use of his time. This was the birth of the business automation tool.

Changes to the technology landscape saw Franz and his team rewrite the automation product creating the first full business automation platform of its kind.

In 1997 Franz commissioned the “UC4 – Universal Control, 4 x better” brand. By 2003 UC4 had secured its first $1m deal and created a technology hub in New York manned by Dave Kellermans and Guenther Flamm.

By 2007 UC4 and AppWorx (who created an automated ERP application) merged forming from a true business winner. Thanks to a new partnership with Senactive, UC4 software would be able to predict the future. Predictive analytics in automation were completely unprecedented in IT.

Now in 2013, UC4 has been rebranded as Automic, looking and sounding completely different. Not acting as just a software vendor, Automic are a partner in transforming clients’ businesses. The automation software is the most powerful product of its kind in the world. Automating every process of day-to-day operation, no matter how complex. On-site, in the cloud and hybrid, seamlessly.

Automic Products and Service Offerings

Products/Services offered
Automic ONE Automation 2013 to address all automation needs across business, application and infrastructure processes.

Major Clients and Project Highlights

Major projects
Automic is automating some of the largest financial institutes across the globe. From automating market data to providing consistent application deployments we have over 300 customers in the Fortune 500 and are the driving power behind some of the largest enterprises on the stock exchange.

Company name: Automic

Nature of Business: Everything you need to Automate your business

Markets: Retail, Finance, Energy and Telecommunications.

automic

Contact information
Tel: +44 (0)1189 637614

Key Executives
Jason Lui CEO
Craig Beddis CMO
Andreas Seidl CFO
Guenther Flamm CPO
Paul Forte CSO

Branch Locations
Americas: Seattle, New York, Denver, Chicago, Brazil
Europe: UK, Germany, Switzerland, Austria, France
AsiaPac: Singapore, Hong Kong, Australia, Vietnam

Brief History of The Company
Franz Beranek was a normal guy running a data centre filled with BS2000 systems, each needing his personal attention. The task was mundane and repetitive which sparked a vision for Franz. He imagined a programme that would run these repetitive tasks, allowing him to make more productive use of his time. This was the birth of the business automation tool.

Changes to the technology landscape saw Franz and his team rewrite the automation product creating the first full business automation platform of its kind.

In 1997 Franz commissioned the “UC4 – Universal Control, 4 x better” brand. By 2003 UC4 had secured its first $1m deal and created a technology hub in New York manned by Dave Kellermans and Guenther Flamm.

By 2007 UC4 and AppWorx (who created an automated ERP application) merged forming from a true business winner. Thanks to a new partnership with Senactive, UC4 software would be able to predict the future. Predictive analytics in automation were completely unprecedented in IT.

Now in 2013, UC4 has been rebranded as Automic, looking and sounding completely different. Not acting as just a software vendor, Automic are a partner in transforming clients’ businesses. The automation software is the most powerful product of its kind in the world. Automating every process of day-to-day operation, no matter how complex. On-site, in the cloud and hybrid, seamlessly.

Products/Services offered
Automic ONE Automation 2013 to address all automation needs across business, application and infrastructure processes.

Major projects
Automic is automating some of the largest financial institutes across the globe. From automating market data to providing consistent application deployments we have over 300 customers in the Fortune 500 and are the driving power behind some of the largest enterprises on the stock exchange.

Key Takeaways

  • Automic is a comprehensive business automation platform enabling orchestration across applications, infrastructure, and business processes.
  • Founded in 1985 in Austria as SBB, it evolved through the UC4 brand and later rebranded as Automic in 2013.
  • Automic’s ONE Automation Platform supports on‑premise, cloud and hybrid deployments with powerful scheduling, release and event‑driven capabilities.
  • Acquired by CA Technologies in 2016 (EUR 600M) and integrated into Broadcom’s portfolio, it remains a market‑leading automation solution globally.

References

Frequently Asked Questions

What is Automic’s ONE Automation Platform?
A unified business automation engine for orchestrating workflows across applications, infrastructure and business processes, on‑premises, cloud or hybrid environments.
When did UC4 rebrand as Automic?
The company rebranded from UC4 Software to Automic Software on July 1, 2013 to support international expansion and refresh its corporate identity.
Who acquired Automic and when?
EQT acquired UC4 in 2012 and rebranded it; in January 2017, CA Technologies acquired Automic (valued at EUR 600 million), and it later became part of Broadcom.
Where is Automic headquartered?
Automic’s global headquarters is in Vienna, Austria, with a significant U.S. presence in Bellevue, Washington.

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