Business
Aeffe Sells ‘Moschino’ Brand for Perfumes to Euroitalia
Published by Uma Rajagopal
Posted on September 27, 2024
1 min readLast updated: January 29, 2026
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Company
Published by Uma Rajagopal
Posted on September 27, 2024
1 min readLast updated: January 29, 2026
Add as preferred source on GoogleMILAN (Reuters) – Italian fashion group Aeffe has agreed to transfer the ownership of its ‘Moschino’ brand in relation to a range of products such as cosmetics and perfumes to Euroitalia for 98 million euros ($110 million), it said on Thursday.
Euroitalia, which has been making the Moschino fragrances since 1987, was already the exclusive licensee of the brands in the portfolio.
Aeffe, which is struggling to revive its sales and profitability, said that the deal would help the group to reduce debt and to support the expansion of its brands.
Massimo Ferretti, president of Aeffe, said he believed the deal would benefit both sides.
I am firmly convinced that Euroitalia, with its range of products, will play a leading role in the process of further evolution and growth of the Moschino brand,” Ferretti said. ($1 = 0.8945 euros)
(Reporting by Elisa Anzolin; Editing by Keith Weir)
A brand transfer refers to the process of transferring ownership of a brand from one company to another, which may include associated products and intellectual property rights.
Debt reduction is the process of decreasing the total amount of debt owed by an individual or organization, often through strategies like selling assets or restructuring loans.
A licensee is an individual or company that has been granted permission to use a brand or product under specific terms and conditions set by the brand owner.
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