Published by Global Banking & Finance Review®
Posted on January 15, 2025
1 min readLast updated: January 27, 2026
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Zalando projects its 2024 profit to exceed expectations, driven by customer growth and improved sales, with EBIT around 510 million euros.
(Reuters) - Europe's biggest online retailer Zalando said on Wednesday it expected its profit for 2024 to be above its own forecasts, after marketing-driven customer growth and improved sell-through led to better-than-expected fourth-quarter results.
Zalando now anticipates adjusted earnings before interest and taxes (EBIT) of around 510 million euros ($525 million), surpassing its guidance range of 440 million-480 million euros.
Preliminary figures show gross merchandise volume (GMV) in the year rose by 4.5% to 15.3 billion euros, while revenue grew by 3.9% to 10.5 billion euros, the company added.
This compares to its forecast for GMV and revenues growth of 15.1 billion–15.4 billion euros and 10.3 billion–10.7 billion euros respectively.
($1 = 0.9721 euros)
(Reporting by Linda Pasquini; Editing by Toby Chopra and Alexander Smith)
Zalando anticipates adjusted earnings before interest and taxes (EBIT) of around 510 million euros, exceeding its guidance range of 440 million to 480 million euros.
Preliminary figures show that Zalando's gross merchandise volume rose by 4.5% to 15.3 billion euros.
Zalando reported a revenue growth of 3.9%, reaching 10.5 billion euros.
Zalando's actual figures for gross merchandise volume and revenue exceeded its forecasts, which were between 15.1 billion to 15.4 billion euros for GMV and 10.3 billion to 10.7 billion euros for revenue.
Zalando's profit expectations are driven by marketing-driven customer growth and improved sell-through rates.
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