Finance
BMW posts modest Q2 sales increase on growing demand in Europe, US resilience
Published by Global Banking & Finance Review®
Posted on July 10, 2025
2 min readLast updated: January 23, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on July 10, 2025
2 min readLast updated: January 23, 2026
BMW's Q2 sales rose 0.4% due to strong European demand and US market resilience, despite a decline in China. The MINI brand performed well globally.
By Amir Orusov
(Reuters) -German carmaker BMW reported a modest increase in second-quarter deliveries on Thursday, as growing demand in Europe offset a slump in China, with the U.S. market showing resilience.
In the April-to-June period, deliveries of BMW, MINI and Rolls-Royce vehicles increased by 0.4% year on year to 621,271 units, the company said.
BMW & MINI sales rose by 10.1% in Europe and by 1.4% in the United States, while sales in China fell by 13.7% compared to the same quarter last year, the carmaker said.
The U.S. market growth in the quarter is a signal of resilience, given the ongoing tariff pressures and economic uncertainties in the region, Pal Skirta, an analyst from Metzler Equities said.
In contrast, peer Mercedes earlier reported a 14% sales drop for its cars unit in North America in the second quarter.
German carmakers are pushing for a deal with President Donald Trump to replace a hefty 25% tariff on car and car part imports, from which BMW and Mercedes-Benz would benefit most as both companies operate large factories in the United States.
The analyst also pointed to "the strong performance of the MINI brand, which recorded growth across all regions" and should help alleviate market concerns surrounding the agency sales model recently introduced in some markets.
(Reporting by Amir Orusov and Ilona Wissenbach, Editing by Rachel More and Joe Bavier)
BMW reported a 0.4% year-on-year increase in second-quarter deliveries, totaling 621,271 units.
Sales rose by 10.1% in Europe and 1.4% in the United States, while sales in China fell by 13.7%.
The growth in the U.S. market is seen as a signal of resilience despite ongoing tariff pressures and economic uncertainties.
German carmakers are seeking a deal with President Trump to address a 25% tariff on car imports, which significantly impacts BMW and Mercedes-Benz.
The MINI brand recorded growth across all regions, which is expected to alleviate market concerns regarding the agency sales model.
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