Finance
Brewers confident of growth despite tariffs threat to sales
Published by Global Banking & Finance Review®
Posted on May 8, 2025
3 min readLast updated: January 24, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on May 8, 2025
3 min readLast updated: January 24, 2026
European brewers like AB InBev and Heineken are optimistic about growth despite U.S. tariffs, leveraging local production and geographic diversity.
By Emma Rumney
LONDON (Reuters) -European beer makers remain confident about their growth potential despite U.S. tariffs posing some threat to sales and investors see the companies as a relatively safe haven in an intensifying global trade war.
Brewers such as Anheuser-Busch InBev, Heineken and Carlsberg have been trying to restore margin expansion and boost volumes after a difficult few years, when surging costs led to higher prices, hurting sales volumes.
Solid first-quarter earnings have bolstered hopes they can do so this year even as trade tensions rise.
Brewers are relatively shielded from effects on costs, prices and consumer spending thanks to localised production and geographic spread, which should support growth, the companies and investors say.
"We produce everything locally," AB InBev finance chief Fernando Tennenbaum told Reuters after the company reported a surge in first-quarter profit on Thursday.
"We are not changing the outlook," he added, echoing Carlsberg CEO Jacob Aarup-Andersen in saying the brewer had not seen any change in consumer behaviour as a result of tariffs so far.
He described the impact of tariffs on aluminium, which may hurt AB InBev's can costs, as currently "not relevant".
Brewers are not directly under fire in the same way as other industries like pharmaceuticals, said Tom Lemaigre, portfolio manager at beer investor Janus Henderson.
While they could suffer if tariffs weaken economies, brewers' share performance indicated the market saw them as relatively protected, he said, adding: "That is probably a sensible assumption to make".
GEOGRAPHIC ADVANTAGES
Brewers' geographical footprints also offer some protection to any impact on consumers.
Lea Seanz, portfolio manager at investor Flornoy Ferri, pointed out that AB InBev makes a hefty chunk of sales in Latin America, where it enjoys high pricing power and growing consumption, while easier comparative numbers should also support brewers' performance in 2025.
"All in all, I think they should be able to compensate for tariffs in the U.S.," she said.
Carlsberg has the least U.S. exposure, at less than 0.1% of total volumes. Both it and Heineken are more reliant on countries in regions like Africa and Asia for growth, though the trade war nevertheless threatens local economies there too.
Carlsberg, AB InBev and Heineken all maintained their full year outlooks in recent weeks.
U.S.-focused rivals like Molson Coors and Constellation Brands have been harder hit. Molson Coors' shares fell 8% on Thursday when the company cut its full-year sales guidance due to tariffs.
(Reporting by Emma Rumney; Editing by Matt Scuffham and Emelia Sithole-Matarise)
Brewers are relatively shielded from the effects of tariffs due to localized production and their geographic spread, which supports growth.
Investors see brewers like AB InBev and Heineken as a relatively safe haven, indicating confidence in their growth despite trade tensions.
Brewers have significant sales in regions like Latin America, where they enjoy high pricing power and growing consumption, helping to offset potential tariff impacts.
Brewers' share performance suggests that the market views them as relatively protected from tariff impacts, as indicated by their maintained full-year outlooks.
The impact of tariffs on aluminum is currently considered 'not relevant' by AB InBev's finance chief, suggesting that the immediate effects on can costs are manageable.
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