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    Home > Finance > Gordon Brothers buys UK's Poundland, to invest up to $108.5 million in revival
    Finance

    Gordon Brothers buys UK's Poundland, to invest up to $108.5 million in revival

    Published by Global Banking & Finance Review®

    Posted on June 12, 2025

    2 min read

    Last updated: January 23, 2026

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    Tags:retail tradeinvestmentfinancial managementUK economycorporate strategy

    Quick Summary

    Gordon Brothers acquires Poundland from Pepco Group, planning a $108.5 million investment to revive the struggling UK retailer.

    Gordon Brothers Acquires Poundland, Plans $108.5 Million Investment

    (Reuters) -Investment firm Gordon Brothers has acquired Pepco Group's struggling Poundland business for a nominal value and will invest up to 80 million pounds ($108.5 million) to help fuel its turnaround, the companies said on Thursday.

    Pepco has been weighing options for the more than 800-store British discount retailer since December, and last month warned that a potential sale would result in meagre proceeds as the business is struggling in "challenging trading conditions."

    The sale "marks an important milestone in our strategic plan to move away from FMCG and focus predominantly on Pepco, our higher margin clothing and general merchandise business," Pepco Group CEO Stephan Borchert said in a statement.

    Poundland has been a fixture on British high streets since its founding in 1990 and became a popular destination for value shopping, offering items ranging from cosmetics to food and home décor to stationery — all originally priced at one pound.

    Though it formally moved away from the one pound-only model in 2019, its revenue has struggled to pick up, with first-half sales slipping 7.3% and leading Pepco to book an impairment charge of 234 million euros ($269.4 million).

    ($1 = 0.7374 pounds)

    ($1 = 0.8687 euros) 

    (Reporting by Shashwat Awasthi in Bengaluru; Editing by Sonia Cheema)

    Key Takeaways

    • •Gordon Brothers acquires Poundland for a nominal value.
    • •Investment of up to $108.5 million planned for revival.
    • •Pepco Group shifts focus to higher margin businesses.
    • •Poundland has over 800 stores in the UK.
    • •Poundland's revenue has been declining since 2019.

    Frequently Asked Questions about Gordon Brothers buys UK's Poundland, to invest up to $108.5 million in revival

    1What is the investment amount by Gordon Brothers in Poundland?

    Gordon Brothers will invest up to 80 million pounds, equivalent to $108.5 million, to help revive Poundland.

    2Why did Pepco Group decide to sell Poundland?

    Pepco Group has been weighing options for Poundland since December, and they warned that a potential sale would yield meager proceeds due to the business's struggles.

    3What changes has Poundland undergone in its business model?

    Poundland moved away from its one pound-only model in 2019, but its revenue has continued to decline, with first-half sales slipping 7.3%.

    4How long has Poundland been operating in the UK?

    Poundland has been a fixture on British high streets since its founding in 1990, becoming a popular destination for value shopping.

    5What is the strategic focus of Pepco Group after selling Poundland?

    The sale marks an important milestone in Pepco Group's strategic plan to move away from FMCG and focus predominantly on their higher margin clothing and general merchandise business.

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