Who is acquiring the Cinzano and Frattina brands?

The Cinzano and Frattina brands are being acquired by the domestic rival Caffo Group 1915.

What is the total value of the sale?

The sale is valued at 100 million euros, which is approximately $117 million.

When is the transaction expected to close?

The closing of the transaction is expected by the end of 2025.

What percentage of Campari's net sales did Cinzano and Frattina account for in 2024?

In 2024, Cinzano and Frattina accounted for 2% of Campari's overall net sales.

What is the significance of this sale for Campari's strategy?

New Campari CEO Simon Hunt stated that the sale marks a key step in their strategy of streamlining the portfolio through disposals.

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Home > Finance > Italy's Campari to sell Cinzano and Frattina brands for $117 million

Finance

Italy's Campari to sell Cinzano and Frattina brands for $117 million

Published by Global Banking & Finance Review®

Posted on June 26, 2025

1 min read

Last updated: January 23, 2026

Italy's Campari to sell Cinzano and Frattina brands for $117 million - Finance news and analysis from Global Banking & Finance Review

Italy's Campari to sell Cinzano and Frattina brands for $117 million

Quick Summary

Campari Agrees to Sell Cinzano and Frattina Brands for €100 Million

Key Takeaways

Frequently Asked Questions about Italy's Campari to sell Cinzano and Frattina brands for $117 million