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    Home > Finance > Spotify announces messaging feature for free, premium users
    Finance

    Spotify announces messaging feature for free, premium users

    Published by Global Banking and Finance Review

    Posted on August 26, 2025

    2 min read

    Last updated: January 22, 2026

    Spotify announces messaging feature for free, premium users - Finance news and analysis from Global Banking & Finance Review
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    Tags:innovationtechnologyfinancial services

    Quick Summary

    Spotify rolls out a messaging feature for free and premium users to enhance engagement and compete with rivals like Apple Music and Amazon Music.

    Table of Contents

    • Spotify's New Messaging Feature
    • Feature Overview
    • Previous Messaging Experience
    • Competitive Landscape
    • User Growth and Investment

    Spotify announces messaging feature for free, premium users

    Spotify's New Messaging Feature

    (Reuters) -Spotify Technology will start rolling out a messaging feature to both free and premium subscription tiers as the music streaming giant seeks to attract more users and fend off competition.

    Feature Overview

    The messaging feature will allow users to chat and share music with people they have interacted with on Spotify, the Swedish firm said on Tuesday. It will be available on mobile devices of users aged 16 and older in select markets starting this week.

    Previous Messaging Experience

    Spotify had a similar messaging feature earlier, but had removed it in 2017 over low engagement. This time, the company is banking on the sharp growth in subscribers over the past few years to revive the feature and grab market share.

    Competitive Landscape

    The company has been focused on boosting margins through price hikes while balancing user growth amid intensifying competition from rivals such as Apple Music, Amazon Music and YouTube.

    User Growth and Investment

    The music streamer, which had 696 million monthly active users in the second quarter, is investing in new features as it targets 1 billion, according to a Financial Times report on Sunday.

    It has been expanding its video content library, including through a partner program that offers monetization options for podcast creators.

    (Reporting by Zaheer Kachwala in Bengaluru; Editing by Leroy Leo)

    Key Takeaways

    • •Spotify is introducing a messaging feature for both free and premium users.
    • •The feature aims to boost user engagement and fend off competition.
    • •Available on mobile devices for users aged 16 and older in select markets.
    • •Spotify previously removed a similar feature in 2017 due to low engagement.
    • •The company is targeting 1 billion users with new features and investments.

    Frequently Asked Questions about Spotify announces messaging feature for free, premium users

    1What is the new feature Spotify is rolling out?

    Spotify is introducing a messaging feature that allows users to chat and share music with people they've interacted with on the platform.

    2Why did Spotify remove its previous messaging feature?

    The previous messaging feature was removed in 2017 due to low engagement among users.

    3How many monthly active users does Spotify have?

    As of the second quarter, Spotify reported having 696 million monthly active users.

    4What is Spotify's goal for user growth?

    Spotify aims to reach 1 billion monthly active users as part of its growth strategy.

    5What other content is Spotify investing in?

    In addition to the messaging feature, Spotify is expanding its video content library and offering monetization options for podcast creators.

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