Finance
Discount retailer Pepco plans digital drive to boost stores
Published by Global Banking and Finance Review
Posted on September 25, 2025
2 min readLast updated: January 21, 2026
Global Banking and Finance Review
Company
Published by Global Banking and Finance Review
Posted on September 25, 2025
2 min readLast updated: January 21, 2026
Pepco Group plans to enhance its digital strategy with a mobile app and loyalty program to boost in-store shopping, aiming for high revenue growth.
By Marta Maciag and Julia Kotowska
(Reuters) -Pepco Group will focus on developing digital tools such as a mobile app and a loyalty programme to support in-store shopping, its CEO said on Thursday, after the discount retailer reported higher revenue for the bulk of its fiscal year.
Its shares jumped as much as 14% to 25.56 zlotys, their highest since May 2024 and the biggest gain on Warsaw's blue-chip index.
"What we haven't done yet is to support our customers with a digital environment... this is my number one focus," CEO Stephan Borchert told Reuters.
SEES CORE EARNINGS AT TOP END OF GUIDANCE
Borchert said Pepco was developing tools such as the mobile app to support the roughly 35 million customers who visit its stores monthly.
The digital focus comes as the retailer pivots to its higher-margin, core Pepco brand, which sells clothes and general merchandise, following the sale of its Poundland chain in June.
The group, which trades in 18 countries across Europe and also owns the Dealz chain, said its revenue for the 51 weeks to September 21 was up 8.8% at constant currencies, with Pepco's like-for-like sales up 2.7%.
It confirmed full-year guidance for revenue to exceed 4.5 billion euros ($4.9 billion) and said it expected core earnings towards the top end of its estimate for high single-digit growth.
Pepco's board also decided to launch a second tranche of its share buyback programme in October.
(Reporting by Marta Maciag and Julia Kotowska. Editing by Anna Pruchnicka and Mark Potter)
Pepco Group plans to develop digital tools such as a mobile app and a loyalty programme to support in-store shopping.
Pepco's shares jumped as much as 14% to 25.56 zlotys, marking their highest value since May 2024.
Pepco confirmed its full-year guidance for revenue to exceed 4.5 billion euros ($4.9 billion) and expects core earnings towards the top end of its estimate for high single-digit growth.
The focus of Pepco's digital strategy is to support customers with a digital environment, enhancing the shopping experience for the approximately 35 million customers who visit its stores monthly.
Pepco is pivoting to its higher-margin core Pepco brand after selling its Poundland chain in June.
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