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    Home > Finance > Britain's Next says worst of structural shift to online is over
    Finance

    Britain's Next says worst of structural shift to online is over

    Published by Global Banking & Finance Review®

    Posted on March 27, 2025

    2 min read

    Last updated: January 24, 2026

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    Quick Summary

    Next CEO Simon Wolfson states the shift to online retail is stabilizing, with plans to expand physical store space in the UK by 2026.

    Next CEO: Shift to Online Retail in UK is Stabilizing

    LONDON (Reuters) - The worst of the structural shift in Britain's retail sector from physical stores to online is over, the boss of clothing retailer Next said on Thursday.

    Next CEO Simon Wolfson said the group plans to increase its physical trading space in Britain by 0.4% in its year to January 2026 - its first increase in over five years.

    The new space will consist of ten new stores and the re-site of six stores to new locations. Also two homewares stores will be converted to fashion stores.

    "The fact that we've gone back to opening new space, albeit in a modest way, is a reflection that we think the worst of that move online is over," Wolfson told reporters at a media briefing after Next reported annual results.

    Next is still forecasting a 0.3% decline in store sales in 2025/26, more than offset by a 4.3% rise in UK online sales. Total UK sales are forecast to be up 2.3%.

    Trade body, the British Retail Consortium, reported this month that the proportion of non-food items bought online increased to 36.4% in February from 35.8% in February 2024.

    (Reporting by James Davey; editing by Sarah Young)

    Key Takeaways

    • •Next plans to increase physical trading space by 0.4% by 2026.
    • •The shift from physical stores to online is stabilizing.
    • •Next forecasts a 0.3% decline in store sales by 2025/26.
    • •UK online sales are expected to rise by 4.3%.
    • •The British Retail Consortium reports an increase in online purchases.

    Frequently Asked Questions about Britain's Next says worst of structural shift to online is over

    1What is the main topic?

    The article discusses the stabilization of the shift from physical stores to online retail in the UK, as stated by Next CEO Simon Wolfson.

    2What are Next's plans for physical stores?

    Next plans to increase its physical trading space in the UK by 0.4% by 2026, marking its first increase in over five years.

    3How is the UK retail sector changing?

    The UK retail sector is seeing a stabilization in the shift to online shopping, with a slight increase in physical store investments.

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