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    Home > Finance > MediaForEurope's core profit falls in first half as Spanish unit lags
    Finance

    MediaForEurope's core profit falls in first half as Spanish unit lags

    Published by Global Banking & Finance Review®

    Posted on September 24, 2025

    2 min read

    Last updated: January 21, 2026

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    Tags:advertising revenuesFinancial performancecorporate profitsbusiness investment

    Quick Summary

    MFE-MediaForEurope's profit dropped 22.5% due to weak Spanish advertising, offset by Italian growth. The company remains optimistic about future results.

    Table of Contents

    • MFE-MediaForEurope's Financial Performance
    • Profit Decline Overview
    • Regional Advertising Trends
    • Future Expectations

    MFE-MediaForEurope Sees 22.5% Drop in Core Profit Amid Spanish Struggles

    MFE-MediaForEurope's Financial Performance

    MILAN (Reuters) -MFE-MediaForEurope, the commercial broadcaster controlled by Italy's Berlusconi family, on Wednesday posted a 22.5% annual fall in its operating profit in the first half of the year.

    Profit Decline Overview

    This was the result of weaker advertising revenues in Spain, offset by growth in its core Italian market.

    Regional Advertising Trends

    MFE, which runs TV businesses in Italy and Spain, said its earnings before interest and taxes (EBIT) stood at 106 million euros ($124.43 million) in the six months ending June 30, from 136 million euros the year before.

    Future Expectations

    That compared with an analyst consensus forecast, provided by the company, of 94 million euros. 

    Advertising sales rose 2% to 1.1 billion euros in Italy, but fell 8% to 363 million euros in Spain. 

    MFE said that trend was confirmed in July and August, when Italy confirmed higher sales than in the previous year, while the market in Spain remaining weak.

    The Milan-listed broadcaster, which this month secured a 75% stake in German peer ProSiebenSat.1 as part of its European expansion strategy, said it still expected to achieve "strongly positive" results this year on a-like-for-like basis. 

    ($1 = 0.8519 euros)

    (Reporting by Elvira PollinaEditing by Keith Weir and Alvise Armellini)

    Key Takeaways

    • •MFE-MediaForEurope's operating profit fell 22.5% in H1.
    • •Spanish advertising revenues weakened, impacting profits.
    • •Italian market showed growth with a 2% rise in sales.
    • •MFE acquired a 75% stake in ProSiebenSat.1 for expansion.
    • •Company expects positive results on a like-for-like basis.

    Frequently Asked Questions about MediaForEurope's core profit falls in first half as Spanish unit lags

    1What is operating profit?

    Operating profit is the income generated from a company's core business operations, excluding deductions of interest and taxes. It reflects the company's ability to generate profit from its regular business activities.

    2What are advertising revenues?

    Advertising revenues are the income a company earns from selling advertising space or time. This is a crucial revenue stream for media companies, often influenced by market demand and economic conditions.

    3What is EBIT?

    EBIT stands for Earnings Before Interest and Taxes. It is a measure of a firm's profitability that excludes interest and income tax expenses, providing a clearer view of operational performance.

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