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    1. Home
    2. >Finance
    3. >Winston cigarette maker Imperial Brands unveils $1.95 billion share buyback plan
    Finance

    Winston Cigarette Maker Imperial Brands Unveils $1.95 Billion Share Buyback Plan

    Published by Global Banking & Finance Review®

    Posted on October 7, 2025

    1 min read

    Last updated: January 21, 2026

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    Tags:equitycorporate strategyFinancial performance

    Quick Summary

    Imperial Brands unveils a $1.95 billion share buyback plan, expecting growth in tobacco and next-gen products. New CEO Lukas Paravicini leads the strategy.

    Imperial Brands Launches $1.95 Billion Share Buyback Initiative

    Overview of Imperial Brands' Share Buyback

    (Reuters) -Imperial Brands announced an additional 1.45 billion pound ($1.95 billion) share buyback plan on Tuesday and said it was on track to meet its annual targets on the back of strong pricing and growing demand for smoking alternatives products.

    Company Performance and Market Strategy

    The maker of Winston cigarettes and e-cigarette brand blu had expected low-single-digit growth in tobacco and next generation products net revenue at constant currency and mid-single-digit growth in adjusted operating profit for the year.

    Leadership Changes and Future Outlook

    Imperial's stock price has largely recovered from the lows seen in May, when Stefan Bomhard announced his retirement, as the company has sought to ease concerns over its long-term strategy.

    Lukas Paravicini took over as CEO on October 1.

    Imperial Brands said it expects market share gains in the U.S., Germany and Australia to broadly offset declines in Spain and the UK.

    ($1 = 0.7431 pounds)

    (Reporting by Yadarisa Shabong in Bengaluru; Editing by Rashmi Aich and Subhranshu Sahu)

    Table of Contents

    • Overview of Imperial Brands' Share Buyback
    • Company Performance and Market Strategy
    • Leadership Changes and Future Outlook

    Key Takeaways

    • •Imperial Brands launches a $1.95 billion share buyback.
    • •Company expects growth in tobacco and next-gen products.
    • •Lukas Paravicini takes over as CEO on October 1.
    • •Market share gains expected in the US, Germany, Australia.
    • •Stock price recovery after leadership change announcement.

    Frequently Asked Questions about Winston cigarette maker Imperial Brands unveils $1.95 billion share buyback plan

    1What is a share buyback?

    A share buyback is a corporate action in which a company repurchases its own shares from the marketplace, reducing the number of outstanding shares and often increasing the value of remaining shares.

    2What is adjusted operating profit?

    Adjusted operating profit is a measure of a company's profitability that excludes certain non-recurring items, providing a clearer view of ongoing operational performance.

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