What is the main topic?

Volkswagen's plans to increase investments in the US to double its market share.

Why is Volkswagen investing in the US?

To double its market share by focusing on local value-added initiatives.

What challenges does Volkswagen face?

Potential US tariffs and skepticism about achieving its market share goals.

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Home > Finance > Volkswagen to make added investments in United States, CFO says at Davos

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Volkswagen to make added investments in United States, CFO says at Davos

Published by Global Banking & Finance Review®

Posted on January 23, 2025

2 min read

Last updated: January 27, 2026

Volkswagen CFO discusses US investments at World Economic Forum - Global Banking & Finance Review — This image captures Volkswagen's CFO Arno Antlitz addressing the need for increased US investments during the World Economic Forum in Davos, highlighting the company's strategic focus on market share growth and cost management.

Volkswagen to Increase US Investments, Says CFO at Davos

By Divya Chowdhury and Victoria Waldersee

DAVOS, Switzerland (Reuters) -Volkswagen will need to make additional investments in the United States to hit its target of doubling market share there, its CFO Arno Antlitz said on the sidelines of the World Economic Forum annual meeting in Davos on Thursday.

"We need additional initiatives ... to double market share, you have to be even more local," Antlitz said when asked whether Volkswagen plans to expand its plant in Chattanooga, Tennessee.

"We are strong in Europe, but we need to do more 'value-added' in the U.S.," added Antlitz, listing research and development as a potential area for investment.

"But we have to decide on the project first," he told the Reuters Global Markets Forum, declining to give further details.

Volkswagen has previously said it aimed to hit 10% market share in the U.S., a goal investors and analysts are sceptical the carmaker can achieve in a crowded market. It currently has around 4% market share, according to Reuters calculations.

The CFO declined to comment on how the carmaker would react if U.S. President Donald Trump follows through on threats to impose tariffs on imports from Europe, Mexico and Canada, saying it was "too early".

Volkswagen's global production chain puts the carmaker directly in the line of fire for Trump's tariffs. Its Audi and Porsche brands have no U.S. manufacturing base, its VW passenger car brand's U.S. sales consist mainly of imports from its Mexican plant, and its battery cell plant under construction in Canada was set to deliver batteries to the United States.

The German carmaker plans to bring in range extenders, small combustion engines which charge an EV battery to extend its range, into more of its models, Antlitz said, in an attempt to appeal to customers who are hesitant to make the switch to EVs.

The technology, which is gaining popularity in China, is already planned for some Scout models.

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(Reporting by Divya Chowdhury in Davos, Victoria Waldersee in Berlin; Editing by Friederike Heine and Alexander Smith)

Volkswagen to make added investments in United States, CFO says at Davos

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