Published by Global Banking & Finance Review®
Posted on January 23, 2025
2 min readLast updated: January 27, 2026
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Volkswagen plans to increase US investments to double its market share, focusing on local initiatives and R&D, as announced by CFO Antlitz at Davos.
By Divya Chowdhury and Victoria Waldersee
DAVOS, Switzerland (Reuters) -Volkswagen will need to make additional investments in the United States to hit its target of doubling market share there, its CFO Arno Antlitz said on the sidelines of the World Economic Forum annual meeting in Davos on Thursday.
"We need additional initiatives ... to double market share, you have to be even more local," Antlitz said when asked whether Volkswagen plans to expand its plant in Chattanooga, Tennessee.
"We are strong in Europe, but we need to do more 'value-added' in the U.S.," added Antlitz, listing research and development as a potential area for investment.
"But we have to decide on the project first," he told the Reuters Global Markets Forum, declining to give further details.
Volkswagen has previously said it aimed to hit 10% market share in the U.S., a goal investors and analysts are sceptical the carmaker can achieve in a crowded market. It currently has around 4% market share, according to Reuters calculations.
The CFO declined to comment on how the carmaker would react if U.S. President Donald Trump follows through on threats to impose tariffs on imports from Europe, Mexico and Canada, saying it was "too early".
Volkswagen's global production chain puts the carmaker directly in the line of fire for Trump's tariffs. Its Audi and Porsche brands have no U.S. manufacturing base, its VW passenger car brand's U.S. sales consist mainly of imports from its Mexican plant, and its battery cell plant under construction in Canada was set to deliver batteries to the United States.
The German carmaker plans to bring in range extenders, small combustion engines which charge an EV battery to extend its range, into more of its models, Antlitz said, in an attempt to appeal to customers who are hesitant to make the switch to EVs.
The technology, which is gaining popularity in China, is already planned for some Scout models.
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(Reporting by Divya Chowdhury in Davos, Victoria Waldersee in Berlin; Editing by Friederike Heine and Alexander Smith)
Volkswagen's plans to increase investments in the US to double its market share.
To double its market share by focusing on local value-added initiatives.
Potential US tariffs and skepticism about achieving its market share goals.
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