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    1. Home
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    3. >Brookfield to enter UK pension insurance market this month
    Finance

    Brookfield to Enter UK Pension Insurance Market This Month

    Published by Global Banking & Finance Review®

    Posted on March 3, 2025

    2 min read

    Last updated: January 25, 2026

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    Tags:insurancepension moneyretirement servicesfinancial servicesinvestment portfolios

    Quick Summary

    Brookfield Wealth Solutions enters the UK pension insurance market to meet demand for offloading pension risks, operating under Blumont Annuity UK.

    Brookfield Launches Entry into UK Pension Insurance Market This Month

    By Tommy Reggiori Wilkes

    LONDON (Reuters) - Brookfield Wealth Solutions said on Monday it was entering the UK pension insurance market, as Canadian financial giant Brookfield looks to tap into strong demand from companies to offload their pension scheme risks to insurers.

    The move marks a rare new entrant into the UK pension insurance market, and one armed with Brookfield's sizeable financial firepower.

    Brookfield Wealth Solutions, which was spun out of the sprawling Brookfield Corporation in 2021, expects to begin operations later this quarter under the Blumont Annuity UK brand, it said in a statement.

    Bulk annuities are a form of insurance whereby a company's pension plan offloads liabilities to an insurer.

    Reuters reported in 2023 that Brookfield was considering entering the UK market and scanning the sector for potential deals to access bulk annuities.

    The bulk annuities market has been growing in recent years, although growth has plateaued more recently.

    British pension insurance deals totalled 45 billion pounds in 2024, with 40 billion to 50 billion pounds in deals expected this year along with new entrants into the sector, adviser LCP said in a report last month.

    Life insurers such as Aviva, Legal & General, and Phoenix, have expanded in recent years into the profitable but competitive market with companies eager to offload pension scheme risk from their balance sheets.

    "With more than $140 billion in total assets, we look forward to serving the retirement needs of UK pensioners for the long term," said Sachin Shah, CEO, Brookfield Wealth Solutions.

    "Our group-wide commitment is to provide long-term financial security for our policyholders and clients, serviced by strong, well capitalized companies with high quality investment portfolios," Shah added in the statement.

    The launch is subject to final regulatory approvals, Brookfield said.

    (Reporting by Tommy Reggiori Wilkes, Editing by Iain Withers)

    Key Takeaways

    • •Brookfield enters the UK pension insurance market.
    • •The move aims to tap into demand for offloading pension risks.
    • •Brookfield Wealth Solutions will operate under Blumont Annuity UK.
    • •The UK bulk annuities market is competitive and growing.
    • •Launch is pending final regulatory approvals.

    Frequently Asked Questions about Brookfield to enter UK pension insurance market this month

    1What is Brookfield Wealth Solutions planning to do?

    Brookfield Wealth Solutions is entering the UK pension insurance market, expecting to begin operations later this quarter under the Blumont Annuity UK brand.

    2What are bulk annuities?

    Bulk annuities are a form of insurance where a company's pension plan offloads liabilities to an insurer.

    3How much did British pension insurance deals total in 2024?

    British pension insurance deals totalled 45 billion pounds in 2024, with expectations of 40 billion to 50 billion pounds in deals this year.

    4What is Brookfield's asset management strategy?

    With more than $140 billion in total assets, Brookfield aims to provide long-term financial security for UK pensioners through well-capitalized companies.

    5What is required before Brookfield can launch its services?

    The launch of Brookfield's services is subject to final regulatory approvals.

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