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    Home > Finance > BMW CEO says 'can't afford mistakes' ahead of fully electric launch
    Finance

    BMW CEO says 'can't afford mistakes' ahead of fully electric launch

    Published by Global Banking & Finance Review®

    Posted on August 28, 2025

    1 min read

    Last updated: January 22, 2026

    BMW CEO says 'can't afford mistakes' ahead of fully electric launch - Finance news and analysis from Global Banking & Finance Review
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    Tags:innovationsustainabilityAutomotive industryfinancial communityinvestment

    Quick Summary

    BMW CEO Oliver Zipse stresses the importance of avoiding mistakes as the company prepares to launch its fully electric 'Neue Klasse' series, aiming to compete with Tesla.

    BMW CEO Warns Industry Must Avoid Mistakes Ahead of Electric Launch

    BERLIN (Reuters) -BMW chief executive Oliver Zipse expects a reordering of the car industry in the coming years, warning in an interview on Thursday that the sector cannot afford mistakes, as the company bets heavily on its revamped electric vehicle offering.

    "There will be a selection process in our industry," Zipse told the Spiegel news magazine.

    This, he said, was why the German carmaker decided five years ago to overhaul its portfolio with the new, fully electric 'Neue Klasse' series, with which it hopes to catch up with EV pioneer Tesla.

    "You can't afford to make mistakes in this industry," Zipse told the magazine, speaking ahead of BMW's unveiling of the first model in the series, the iX3, at the Munich car show next week.

    Spiegel quoted an industry specialist on the risk of BMW's 'Neue Klasse' strategy.

    For a relatively small producer like BMW, it is "enormously important that such a billion-euro investment doesn't go down the drain", said Stefan Bratzel, head of the Centre of Automotive Management.

    (Reporting by Rachel More, Editing by Miranda Murray)

    Key Takeaways

    • •BMW CEO Oliver Zipse highlights the need for precision in the electric vehicle sector.
    • •The company is launching its fully electric 'Neue Klasse' series.
    • •BMW aims to compete with Tesla in the EV market.
    • •The iX3 model will debut at the Munich car show.
    • •Industry experts emphasize the importance of BMW's investment success.

    Frequently Asked Questions about BMW CEO says 'can't afford mistakes' ahead of fully electric launch

    1What does BMW's CEO say about mistakes in the car industry?

    BMW CEO Oliver Zipse stated that the industry cannot afford mistakes, emphasizing the importance of strategic decisions.

    2What is BMW's new electric series called?

    The new fully electric series from BMW is called the 'Neue Klasse'.

    3What model will BMW unveil at the Munich car show?

    BMW is set to unveil the iX3, the first model in the 'Neue Klasse' series, at the Munich car show next week.

    4Why is the investment in the 'Neue Klasse' series critical for BMW?

    Industry specialist Stefan Bratzel noted that for a relatively small producer like BMW, it is crucial that their billion-euro investment does not fail.

    5What does Zipse predict for the future of the car industry?

    Zipse predicts a reordering of the car industry in the coming years, indicating a selection process among manufacturers.

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