Small business owners feel their existing websites need improvement — with layout, content and SEO being key concerns

Although small business owners now understand the importance of having a solid digital presence, a majority (87%) say their existing websites need improvement. This is according to the latest research from website building platform, Zyro.

The research, which surveyed 100 small business owners across the UK and US, looked to uncover how SME business priorities have changed as a result of the pandemic.

The research highlights the fact that small businesses are particularly concerned around the quality of their website’s design, SEO and content, with a majority stating that these are the key areas for improvement:

·     Nearly a half (45%) believe their website’s layout/design needs improvement

·     45% feel they need to work on the search optimisation of their site

·     43% are currently unhappy with the quality of content on their site

Commenting on the new research, Gytis Labašauskas, CMO at Zyro said “Now more than ever, small businesses need to ensure they have a strong digital presence in order to survive in today’s competitive landscape. A key part of this is making sure their websites are user friendly and can easily be found by new customers through an effective SEO strategy.”

“Many small businesses built their sites years ago, when web design technology was more expensive and more difficult to use. Today, refreshing a website doesn’t have to be a daunting, time-consuming process. There’s now a range of easy to use tools that can help small businesses make the changes they need to enhance their websites, without needing the knowledge or time to code, or hire an expensive web development agency.”