Published by mark itwired
Posted on September 20, 2021
5 min readLast updated: February 5, 2026
The wheatgrass products market is growing at 6.3% CAGR due to rising demand for organic, gluten-free foods. The U.S. market is a major contributor.
The global wheatgrass products market will expand at 6.3% CAGR between 2021 and 2031. Increasing consumer preference for organic and plant-based food products is fuelling the demand for wheatgrass products across the globe.
Soaring demand for gluten-free & organic products among the consumers, especially those who are gluten-intolerant, is spurring the sales of wheatgrass products. Manufactures are investing heavily in eco-friendly packaging with clean-ingredients. This is expected to bode well for the market in the near future.
Gluten-free products are in high demand as they boost metabolism and immunity, especially among children and older people. This is a key factor improving the adoption of wheatgrass products among manufacturers.
Rising prevalence of immuno-deficiency diseases among geriatric and pediatric population has increased the consumption of wheatgrass food products. Hence, manufacturers are introducing new products with wheatgrass as key ingredient.
Hence, demand for organic wheatgrass products in powdered form is gaining immense popularity among the younger as well as older population. As per FMI’s analysis, organic wheatgrass products will hold maximum market share through 2021.
With growing number of health-conscious population across the globe, demand for non-GMO cosmetic ingredients have risen. Surging demand for wheatgrass food products among patients with diabetes and cardiovascular disease, especially across the U.S., will propel the market growth.
According to the FMI’s market study, the U.S. wheatgrass product market is expected to reach a valuation of US$ 52.2 Mn by 2031.
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“Key players are adopting novel technologies to cater the changing demand of consumers. Increasing investment in research & development activities for developing unique flavors will broaden the expansion prospects over the coming years,” says the FMI analyst.
Key Takeaways from FMI’s Wheatgrass Products Market Study
Competitive Landscape
Leading companies are focusing on expansion of their product portfolios. Targeted collaborations, mergers, and acquisitions remain key focus area for the leading manufacturers to improve their production capacity and increase their market presence.
In 2020, JIVO Wellness announced the launch of new range of products, including organic basmati rice, muesli munch, choco flakes, wheat grass summer drinks and many more. With this launch of new products, the company is expanding their product portfolio with the expansion of their food & beverage product range.
In November 2020, Grov Technologies announced the innovation in controlled environment agriculture for herbs and plants, including wheatgrass.
In September 2020, another key player, Nature’s Path announced the launch of its new product line of superfood granolas and cups from wheatgrass for immunity booster, stamina and other health parameters.
Some of the prominent market players profiled by Future Market Insights operating in wheatgrass products market include:
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More Insights on the Global Wheatgrass products Market
In its latest study, Future Market Insights offers an exhaustive analysis on global wheatgrass products market, providing historical data for the period of 2016-2020 and forecast statistics for the period of 2021-2031. In order to understand the global market potential, its growth, and scope, the market is segmented on the basis of:
Type
Nature
End-Use Application
Packaging Type
Distribution Channel
Region
Key Questions Covered in the Report
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The post Wheatgrass Products Sales Surging As Consumers Exhibit Higher Inclination Towards Healthy-eating: FMI first appeared on Market Research Blog.
The article discusses the growth of the wheatgrass products market driven by consumer preferences for healthy, organic foods.
The market is expanding due to increased demand for organic, gluten-free, and plant-based products.
The U.S. leads in North America, while India is a key market in South Asia.
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