Research Reports
What are the main factors driving demand for marula oil?
Published by Persistence MarketResearch
Posted on October 6, 2021
5 min readLast updated: January 30, 2026
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Published by Persistence MarketResearch
Posted on October 6, 2021
5 min readLast updated: January 30, 2026
Marula oil demand is rising due to its use in cosmetics and personal care, with Europe leading the market. Cold pressed oil is highly valued.
Increasing demand for use in cosmetics, hair care, and skin care products, rising demand for cruelty-free beauty brands, and growing preference for premium ingredients with longer shelf life are driving demand for marula oil.
The global marula oil market is set to accelerate a value CAGR of 6.3% and top a valuation of US$ 89 Mn by 2031.
Demand for marula oil to be used in cosmetics and personal care products is rising rapidly due to its natural and versatile nature. The fact that marula oil-containing products are valued way more than other products is a great opportunity for market players to benefit from the enormous beauty industry, which accounts for over three-fourth share in this market.
Cold pressed virgin marula oil is highly sought-after by end use industries across geographies. Europe leads the global market with over one-third market share, with high utilization of marula oil in both, cosmetic products as well as numerous other daily-use items.
However, the seasonal nature of the marula fruit, which is available for harvesting for just 2 to 3 months a year, can eventually hinder the production and supply of marula oil to end-use industries. Besides, the fruit is also prone to various diseases. As such, manufacturers need to set their supply chain in order so as to ensure seamless operations all year round.
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Key Takeaways from Market Study
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“Increased demand for cosmetics with natural ingredients and rising use of marula oil as an edible oil, especially as an ideal alternative for olive oil, are set to drive market expansion over the coming years,” says a Persistence Market Research analyst.
Market Developments
Key manufacturers of marula oil are utilizing modern technologies for its processing.
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Explore More Valuable Insights
Persistence Market Research, in its new report, offers an impartial analysis of the global marula oil market, presenting historical data (2016-2020) and estimation statistics for the forecast period of 2021-2031. The study offers compelling insights on the basis of nature (organic and conventional), type (cold pressed oil and cold pressed virgin oil), and end use (personal care & cosmetics, foodservice, retail/household, and food processing), across seven major regions of the world.
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Persistence Market Research (PMR), as a 3rd-party research organization, does operate through an exclusive amalgamation of market research and data analytics for helping businesses ride high, irrespective of the turbulence faced on the account of financial/natural crunches.
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The post What are the main factors driving demand for marula oil? appeared first on Lake Shore Gazette.
The main topic is the factors driving demand for marula oil, particularly in the cosmetics and personal care industries.
Europe, especially France and Germany, leads in marula oil usage due to its high demand in cosmetics.
COVID-19 impacted demand in the cosmetics industry, but recovery is expected in 2021-22.
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