Over 250,000 Spaces Instantly Published in VR for Free with MatterportCoreVR; Release Represents Over £3.8m GBP in Value
Immersive technology company Matterport has today announced the launch of CoreVR, a simple option to add VR support to any Matterport 3D Space, creating the fastest, easiest, and least expensive end-to-end system for delivering a VR experience of a real-world place. This announcement represents a major leap forward for the VR ecosystem as it makes the world’s largest library of 3D Spaces immediately available to everyone, and offers an easy and highly scalable way to capture more real-world places in 3D and then share those spaces in VR.
Matterport, which acquired London-based 360 virtual tour company Virtual Walk through in June 2016, has by far the largest collection of digital 3D versions of real-world places, and this library of 3D Spaces has been experienced by consumers over 75 million times.
Matterport Creates the World’s Largest Library of VR Experiences of Real-World Places
With the launch of CoreVR, Matterport has enabled the CoreVR option for over 250,000 existing Matterport 3D Spaces free of charge and will continue to enable the CoreVR option for free for any 3D Space created through 2016. This release represents over £3.8M GBP (approx.) of VR content delivered into the developing VR ecosystem and vastly increases the amount of VR content available to the world. For those 3D Spaces with the free CoreVR option, CoreVR will remain available for as long as the content is hosted on Matterport. After 2016, content publishers can simply select the CoreVR option for only £14.50 GBP (approx.) per new 3D space. With the CoreVR feature integrated directly into Matterport Showcase, users can transition quickly from the Web to VR.
“Like any new platform, VR needs content to grow, and with the new CoreVR option, Matterport delivers a huge library of real-world VR content and the most effective and scalable option to allow anyone to create a VR experience of a space,” said Bill Brown, CEO of Matterport. “Matterport is excited to bring this capability to its thousands of camera owners and to millions of consumers visiting Matterport Spaces. We believe in the power of VR to help us achieve our vision of giving people the power to experience any place at any time.”
Matterport quickly established itself as leader in immersive media with its Pro 3D camera and cloud service because of its simplicity of capture and the automated and seamless end-to-end system for creating and distributing immersive interactive 3D and VR Spaces. Matterport’s system is used by thousands of camera operators in more than 75 countries across several industries, including residential and commercial real estate, apartment rentals, vacation rentals, hotels, business listings, architecture, and construction.
Virtual reality is quickly becoming mainstream. No longer limited to gamers and early adopters, the VR industry is projected to generate £3.5 GBP billion (approx.) in revenue in 2017, garner 171 million users by 2018, and become a £27 GBP billion (approx.) industry by 2025.
CoreVR will be accessible initially through Matterport apps for Google Cardboard and Samsung Gear VR (Powered by Oculus), with support for additional VR platforms in the future. As part of the release, Matterport’s VR app now comes with an example gallery of 150 real world places for you to visit in VR. The remaining places are accessible in VR via 3D Showcase.
In conjunction with today’s announcement, many of Matterport’s customers and partners are also incorporating VR as part of their business initiatives. These customers represent a wide variety of industries including residential and commercial real estate, apartment rentals, vacation rentals, hotels, business listings, event venues, architecture, construction, and entertainment and news media.
Realtor.com is a leading online real estate destination operated by News Corp subsidiary Move, Inc.
“We’re excited to enable consumers and our professional customers to capitalize on emerging opportunities in online real estate made possible by innovations in visualization such as Matterport’sCoreVR. The improvement in time and cost of implementing VR will drive a significant increase in its use in real estate marketing in the years ahead.” — Ryan O’Hara, CEO, Move, Inc.
CoStar (Apartments.com), a commercial real estate information and marketing provider.
“Our core mission is to bring innovation to the real estate industry. With this technology we can enhance the buying experience for renters so that they can engage and interact more in the search for their next home. Partnering with Matterport on this forward-thinking VR technology allows Apartments.com to continue to supply our community advertisers with the ability to attract true, valuable leads.” — Fred Saint, President, Apartments.com.
JLL, a financial and professional services firm that specializes in commercial real estate services and investment management
“JLL is on a mission to uncover breakthrough technologies that give our clients and employees the innovative tools they need to stay ahead in a rapidly transforming industry. We see enormous opportunity to elevate the property marketing experience using a variety of technologies, and Matterport has been an integral part of marketing our properties in 3D. The addition of CoreVR will further strengthen the experience for our clients, keeping JLL at the forefront of the industry in its advanced use of technology.” —Jill Kouri, Chief Marketing Officer, JLL Americas
Strutt and Parker, the UK’s largest independent property partnership
“Matterport brings us the opportunity to produce a physical space in very high quality VR. Creating a 360-degree model not only shows what a property looks like but also gives our clients a sense of volume and flow. It is a great way of connecting our clients to a property. Our agents travel worldwide with headsets loaded with properties from our residential and commercial businesses. VR models of the open-plan living spaces at Television Centre in White City, formally the home of the BBC, have given our potential buyers in Dubai first hand immersive experiences. VR is a great step forward in this rapidly moving sector, it allows us to enhance our personal service across all our offerings.”- Kevin Powell, Head of Digital Marketing, Strutt and Parker
Sotheby’s International Realty, a global luxury real estate brand founded in 1976
“Affiliated sales associates of the Sotheby’s International Realty brand have been using Matterport 3D Spaces with great success in attracting buyers and even expediting the real estate transaction. The marketing expertise that we provide to our agents is second to none, and we fully intend to embrace MatterportCoreVR to provide an even more extraordinary experience.” — John Passerini, Global Vice President of Interactive Marketing, Sotheby’s International Realty Affiliates LLC
Vacasa, the tech-enabled vacation management company with operations in the U.S.; Europe; Central and South America, will now enable its customers to view more than 3,000 properties through VR.
“With the addition of MatterportCoreVR, our customers are able to experience any of our unique vacation homes across the U.S. We continue to be impressed with the simplicity and affordability in which we’ll be able to offer not only a 3D experience but also one in VR with just one scan of the Matterport 3D Pro Camera.” — Eric Breon, Founder & CEO, Vacasa
Lodgis, a French real estate agency specializing in furnished apartment rentals in Paris.
“Our use of Matterport 3D Spaces has cemented our leadership position as the
go-to property rental and sales service in France, and we view the MatterportCoreVR experience as an extension of our progressive technological strategy. With two-thirds of our clientele based internationally, VR is an innovative tool that will help them identify the right property to rent or buy.” — Fabrice Petit, CEO, Lodgis
Mansion Global, a premier digital destination connecting the world’s affluent real estate buyers with prestige properties across the globe.
“We are excited to be at the forefront of the global VR transformation for real estate news and listings. Partnering with Matterport on this initiative helps break down geographical boundaries by offering our readers the opportunity to tour properties they are interested in from the convenience of their home or office.” — Mae Cheng, Publisher and Editor-in-Chief, Mansion Global
HouseLens, the largest Matterport service provider, servicing 40 of the top 50 real estate markets in the US.
“CoreVR fits perfectly with our identity as an innovative company, and with our mission to make the newest visual marketing technology accessible to every agent. We’re excited to deliver this advanced VR experience to HouseLens customers – it’s a definite competitive edge for their listings.” — Andrew Crefeld, Founder/CEO, HouseLens
Download the “Matterport VR Showcase” to view a collection of VR-enabled content now:
- GearVR: https://www.oculus.com/experiences/gear-vr/811670972252145/
- Google Play(Cardboard): https://play.google.com/store/apps/details?id=com.matterport.mpvrcardboard&hl=en
Headquartered in Sunnyvale, CA, Matterport is an immersive media technology company that delivers an end-to-end system for creating and distributing immersive 3D and virtual reality (VR) versions of real-world spaces on Web, mobile devices, and VR headsets. The Matterport Pro Camera and Cloud Services make it quick and easy to turn real-world places into immersive virtual experiences. To learn more about Matterport and CoreVR, visit: www.matterport.com/virtual-reality.