Published by mark itwired
Posted on October 7, 2021
5 min readLast updated: January 30, 2026
The Video On Demand market is set to grow significantly by 2031, driven by technological advancements and consumer demand for fitness streaming.
The global video on demand (VOD) service market is expected to reach a valuation of US$ 183.93 Bn by 2031. The increasing demand for the VoD services has led to a growing pool of viewers with preference for customized content as per their liking. Recent technological advancements and increased network speed allow video on demand service providers to offer high-definition content at a higher streaming rate. These factors are expected to drive the video on demand (VOD) services in the coming future.
A growing concern of people to have a better lifestyle with stable diets, better healthcare and stretchy workouts, consistently increased the viewership for live streaming fitness programs amid prolonged lockdown. Future Market Insights (FMI) identifies this as one of the key factors driving the video on demand (VOD) service market. According to FMI, the market is expected to surpass US$ 81 Bn by 2021.
Video On Demand Market
Steered by changing consumer preference, several video streaming services have included fitness program to encourage healthy living. For instance, in September 2020, Apple, Inc. introduced fitness plus, a streaming program that combines with Apple TV, and Apple Watch, iPads, iPhones. This program provides online fitness classes.
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It enables users to monitor all the activities such as rowing, running, cycling, swimming, and many others. Therefore it is expected that the increasing popularity of online fitness plans among young people and individuals across all age groups will bring considerable growth opportunities for video streaming providers.
Besides fitness and healthy living, online streaming services offer a wide range of entertainment options for subscribers. Among content offered, videos and movies have become increasingly popular. As per FMI, more than half of revenue generated in the video on demand service market will be contributed by videos/ movies segment.
Key Takeaways: Video on Demand Service Market
“With the advancement in digital data services, video streaming vendors need to make numerous updates into their services and offers which result in upgrading and ensuring maximum productivity” says FMI Analyst.
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COVID-19 Impact Analysis on Video on Demand (VOD) Service Market:
The novel coronavirus (COVID-19) pandemic had a positive effect on the entertainment industry. A large number of consumers across the globe had increased their spending on the over the top (OTT) platform, which resulted in an increase in the number of subscribers for video streaming providers.
The rising penetration of smartphones in developed economies provided growth opportunities to video streaming services providers during the pandemic situation. Owing to this fact, subscribers can access video content from anywhere and anytime. This is also supported by the fact that Mobile Network Operators (MNO) have accelerated the deployment of mobile broadband & LTE, especially in emerging countries in the APAC & MENA region.
Who is winning?
VOD service providers have been experimenting with content ideas and technologies to ensure seamless streaming. For instance, In July 2020, Amazon has introduced a live streaming service for mobile and web applications. This new interactive video service (IVS) enables customers to customize and view videos live from their own website or mobile app. This helps content creators and developers to offer a reliable, low-latency live streaming experience across multiple viewing channels and devices without compromising video quality.
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Competition Landscape:
The post Video On Demand Market Potential Growth, Size, Share, Demand And Analysis Of Key Players – Research Forecasts To 2031 appeared first on Industry News Analsis.
The article focuses on the growth potential and key players in the Video On Demand market by 2031.
Technological advancements, increased network speed, and consumer demand for fitness streaming are key drivers.
The pandemic led to increased spending on OTT platforms, boosting subscriber numbers for video streaming services.
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