Novartis, Roche near US drug price deal, Bloomberg News reports
Published by Global Banking & Finance Review®
Posted on December 17, 2025
1 min readLast updated: January 20, 2026
Published by Global Banking & Finance Review®
Posted on December 17, 2025
1 min readLast updated: January 20, 2026
The White House is set to announce drug pricing deals with Novartis and Roche, according to Bloomberg News. The agreements may be revealed as soon as Friday.
Dec 17 (Reuters) - The White House is set to announce drug pricing deals with pharmaceutical heavyweights Novartis AG and Roche Holding AG as soon as Friday, Bloomberg News reported on Wednesday citing people familiar with the situation.
(Reporting by Sriparna Roy in Bengaluru)
Drug pricing refers to the determination of the price at which pharmaceutical products are sold. It involves various factors including production costs, market demand, and regulatory policies.
The White House can influence drug pricing through policy decisions, regulations, and negotiations with pharmaceutical companies to ensure affordable access to medications for the public.
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