Published by maria gbaf
Posted on November 11, 2021
2 min readLast updated: January 28, 2026
Unilever has postponed the sale of Q-Tips and other brands due to low bidder interest, amid share price challenges and competition.
(Reuters) -Unilever has shelved the planned sale of ear swabs brand Q-Tips, along with some beauty and personal care brands, as there was not enough interest from bidders, the Wall Street Journal reported on Wednesday.
The consumer goods giant had earlier this year started exploring options for brands such as Q-Tips, Caress, TIGI, Timotei, Impulse and Monsavon after carving them out into a separate business in April.
The sale process of the brands, which had combined revenues of around 600 million euros ($693.84 million) in 2020, could be revived in the future, the WSJ report said, citing a source.
Unilever declined to comment.
The Dove soap owner’s decision to explore a sale of some of its businesses comes at a time when the company is facing share price weakness and stiff competition from its rivals in areas of hygiene and packaged food. Its sale of a majority of its tea business is underway.
London-listed shares in Unilever have lost about 11% of their value so far this year. They fell slightly after the report, but pared losses soon after to trade flat by 1254 GMT.
($1 = 0.8648 euros)
(Reporting by Priyanshi Mandhan and Yadarisa Shabong in Bengaluru)
The main topic is Unilever's decision to delay the sale of its Q-Tips brand and other beauty and personal care brands due to insufficient interest from bidders.
Unilever delayed the sale due to a lack of sufficient interest from potential bidders, despite earlier plans to sell the brands.
The sale included brands such as Q-Tips, Caress, TIGI, Timotei, Impulse, and Monsavon.
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