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    1. Home
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    3. >UK's Mulberry third-quarter sales rise on strong festive demand
    Finance

    UK's Mulberry Third-Quarter Sales Rise on Strong Festive Demand

    Published by Global Banking & Finance Review®

    Posted on January 14, 2026

    2 min read

    Last updated: January 19, 2026

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    Tags:retail tradeconsumer perceptionUK economy

    Quick Summary

    Mulberry's Q3 sales rose 5.3% due to festive demand and a focus on UK consumers, boosting full-price sales by 19% amid a weak retail market.

    UK's Mulberry third-quarter sales rise on strong festive demand

    Mulberry's Third-Quarter Sales Performance

    Jan 14 (Reuters) - British luxury handbag maker Mulberry reported a 5.3% rise in third-quarter revenue on Wednesday, driven by strong full-price, festive-season sales across its markets and its strategy to focus on the domestic customer.

    Impact of Festive Season on Sales

    The Chilcompton‑headquartered company's shares were up 7% in early trading after the robust update against the backdrop of a weak UK retail market. Consumer card spending in the country was down 1.7% in December and overall sales growth slowed as shoppers held out for discounts.

    Company Strategy and Market Response

    However, the company's retail full-price sales jumped 19%, with strong demand for its Roxanne, Hackney and Bayswater designer lines.

    Future Growth Prospects

    Like its larger rival Burberry, Mulberry's strategy is to focus on its "British heritage" to resonate with domestic consumers.

    The strategy is bearing fruit, the company said, helping Mulberry drive full-price sales, boosting its UK base, and accelerating growth in the U.S., Europe, and Asia Pacific, while also reconnecting with old customers and drawing new ones.

    "We have maintained disciplined cost control, while at the same time growing full-price sales by having products that resonate at the right price," said Chief Executive Officer Andrea Baldo in a statement.

    (Reporting by Ankita Bora and Pushkala Aripaka in Bengaluru; Editing by Rashmi Aich and Harikrishnan Nair)

    Table of Contents

    • Mulberry's Third-Quarter Sales Performance
    • Impact of Festive Season on Sales
    • Company Strategy and Market Response
    • Future Growth Prospects

    Key Takeaways

    • •Mulberry's third-quarter revenue increased by 5.3%.
    • •Strong festive demand boosted full-price sales by 19%.
    • •Shares rose 7% despite a weak UK retail market.
    • •Focus on British heritage helps resonate with domestic consumers.
    • •Growth is accelerating in the U.S., Europe, and Asia Pacific.

    Frequently Asked Questions about UK's Mulberry third-quarter sales rise on strong festive demand

    1What is retail trade?

    Retail trade refers to the sale of goods and services directly to consumers. It encompasses various sectors, including clothing, electronics, and food, and is a significant component of the economy.

    2What is consumer perception?

    Consumer perception is how customers view and interpret a brand or product based on their experiences, beliefs, and feelings. It influences purchasing decisions and brand loyalty.

    3
    What is the UK economy?

    The UK economy is the economic system of the United Kingdom, characterized by a mixed economy that includes a combination of private and public enterprises, services, and manufacturing.

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